Friday, May 8, 2020

14 Best Ways To Increase ECommerce Conversion Rate 2020




Looking to increase eCommerce conversion rate? If yes then you have landed at the right destination where we will help you with some tips and techniques that can optimize your eCommerce conversion rate.


Every eCommerce website knows the importance of sales for their online business. No one wants to compromise when it comes to improving an eCommerce website’s sales. To improve your eCommerce sales you have to focus on getting a high conversion rate on your eCommerce website.


If you are a newbie then you may think what is conversion in an eCommerce website. Whenever your customer performs the desired action on your eCommerce website then that is called a conversion. Most eCommerce websites in the United States have an average conversion rate of 3%. Look at the above stats by marketingsherpa that indicate the conversion rate by product type.


In today’s competitive world,  your eCommerce website is competing with 1.8 million other websites which means you have got tough competition. The above figures indicate a total number of e-retails only in the US. To be successful in your industry you have to focus on improving your eCommerce website conversion rate. Even If you think that you are already getting good conversion then it is important for you to know that you can still improve your conversion rate.


In this article, we have given in-depth details about what is conversion rate and how you can increase eCommerce conversion. Reading this article will give you a brief idea about where your eCommerce website is lacking in driving sales.

  1. What is the conversion rate in the eCommerce industry?
  2. Add high-quality product images  and videos
  3. Provide Free Shipping
  4. Include gamification pop-ups in your eCommerce Website
  5. Make use of  product reviews and Social proofs
  6. Highlight Your Call To Action Button (C-T-A)
  7. Communicate with Abandoned cart user
  8. Insert and optimize Search Box
  9. Optimize eCommerce website speed
  10. Allow seamless communication (customer support)
  11. Integrate live chat support
  12. Analyze and Segment Website Traffic
  13. Offer streamline navigation
  14. Offer responsive and simple design
  15. Optimize & Simplify the checkout process


If you are looking to know the best eCommerce web design for your eCommerce website then check our blog on Top 10 Ecommerce Web Design Trends 2020 For Your Online Store


What is the conversion rate in the eCommerce industry?


In simple words, the conversion rate is defined as the percentage of visitors landing on your eCommerce website and successfully made the purchase. There are other activities that fall under conversions like email signup, account creation, ebook download, and more. If your customer is performing the desired action then it is considered as a conversion.


Today every eCommerce website focuses on optimizing their conversion rate as it helps them in determining their website success. There are other measures that help eCommerce websites in deciding their success.


But identifying your website conversion rate will help you in discovering how you can improve your eCommerce website shopping experience? How can you improve your sales? difficulties faced by your customers while making a purchase?


Your product page, category page, landing page and more can give you a clear picture of your site visitor’s conversion. Now you might be wondering how you can calculate the conversion rate of your eCommerce website?


Calculating the conversion rate for an eCommerce website is not a tough job just you have to divide the number of conversions by the number of website visitors. To Check the total percentage of visitor converter you can divide converting visitors by the total visitor and multiply with 100 that will give you the click conversion rate.


Tips to optimize your eCommerce website conversion rate:


1. Add high-quality product images  and videos


Images and videos are an essential part of a product page. Before making any purchase every online shopper looks for product images to know what they are purchasing from your store. The image displays on your product play a crucial role in determining whether your potential customer will make a purchase from your store or not.


Using high-quality images and videos on your product page will make it easy for your potential customer to decide whether they should buy the product or not. Compared to your descriptions images tell more about your product.  that’s why many e-commerce websites started to display short videos that describe extra features of the product which gives a clear picture of what customers will get after buying the product.


You can also use innovative ways like image magnifiers ( customers can zoom and check product image) to help your customer get more clear details of the product. This type of technique not only increases your conversion rate but it also reduces the chances of post-purchase dissonance.


2. Provide Free Shipping


The incentive has always played an important role in converting potential customers into paying customers. Free shipping and discount codes are among the popular incentives that e-commerce websites offer to grab their user’s attention. Mainly free shipping grabs you their attention because there are times when customers shift to the computer just because they offer free shipping for every product.


Today most of the eCommerce websites don’t prefer to offer free shipping mainly to small and medium-sized Enterprises.  But if you want to match up your customer’s expectation then it is important for you to know that customers always expect their order to be delivered free of cost. Read more on


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