Looking to increase
eCommerce conversion rate? If yes then you have landed at the right destination
where we will help you with some tips and techniques that can optimize your
eCommerce conversion rate.
Every eCommerce
website knows the importance of sales for their online business. No one wants
to compromise when it comes to improving an eCommerce website’s sales. To
improve your eCommerce sales you have to focus on getting a high conversion
rate on your eCommerce website.
If you are a newbie
then you may think what is conversion in an eCommerce website. Whenever your
customer performs the desired action on your eCommerce website then that is
called a conversion. Most eCommerce websites in the United States have an
average conversion rate of 3%. Look at the above stats by marketingsherpa that
indicate the conversion rate by product type.
In today’s competitive
world, your eCommerce website is
competing with 1.8 million other websites which means you have got tough
competition. The above figures indicate a total number of e-retails only in the
US. To be successful in your industry you have to focus on improving your
eCommerce website conversion rate. Even If you think that you are already
getting good conversion then it is important for you to know that you can still
improve your conversion rate.
In this article, we
have given in-depth details about what is conversion rate and how you can
increase eCommerce conversion. Reading this article will give you a brief idea
about where your eCommerce website is lacking in driving sales.
- What is the conversion rate in the eCommerce industry?
- Add high-quality product images and videos
- Provide Free Shipping
- Include gamification pop-ups in your eCommerce Website
- Make use of product reviews and Social proofs
- Highlight Your Call To Action Button (C-T-A)
- Communicate with Abandoned cart user
- Insert and optimize Search Box
- Optimize eCommerce website speed
- Allow seamless communication (customer support)
- Integrate live chat support
- Analyze and Segment Website Traffic
- Offer streamline navigation
- Offer responsive and simple design
- Optimize & Simplify the checkout process
If you are looking to
know the best eCommerce web design for your eCommerce website then check our
blog on Top
10 Ecommerce Web Design Trends 2020 For Your Online Store
What is the conversion rate in the eCommerce industry?
In simple words, the
conversion rate is defined as the percentage of visitors landing on your
eCommerce website and successfully made the purchase. There are other
activities that fall under conversions like email signup, account creation,
ebook download, and more. If your customer is performing the desired action
then it is considered as a conversion.
Today every eCommerce
website focuses on optimizing their conversion rate as it helps them in
determining their website success. There are other measures that help eCommerce
websites in deciding their success.
But identifying your
website conversion rate will help you in discovering how you can improve your
eCommerce website shopping experience? How can you improve your sales?
difficulties faced by your customers while making a purchase?
Your product page,
category page, landing page and more can give you a clear picture of your site
visitor’s conversion. Now you might be wondering how you can calculate the
conversion rate of your eCommerce website?
Calculating the
conversion rate for an eCommerce website is not a tough job just you have to
divide the number of conversions by the number of website visitors. To Check
the total percentage of visitor converter you can divide converting visitors by
the total visitor and multiply with 100 that will give you the click conversion
rate.
Tips to optimize your eCommerce website conversion rate:
1. Add high-quality product images and videos
Images and videos are
an essential part of a product page. Before making any purchase every online
shopper looks for product images to know what they are purchasing from your
store. The image displays on your product play a crucial role in determining
whether your potential customer will make a purchase from your store or not.
Using high-quality
images and videos on your product page will make it easy for your potential
customer to decide whether they should buy the product or not. Compared to your
descriptions images tell more about your product. that’s why many e-commerce websites started
to display short videos that describe extra features of the product which gives
a clear picture of what customers will get after buying the product.
You can also use
innovative ways like image magnifiers ( customers can zoom and check product
image) to help your customer get more clear details of the product. This type
of technique not only increases your conversion rate but it also reduces the
chances of post-purchase dissonance.
2. Provide Free Shipping
The incentive has
always played an important role in converting potential customers into paying
customers. Free shipping and discount codes are among the popular incentives
that e-commerce websites offer to grab their user’s attention. Mainly free
shipping grabs you their attention because there are times when customers shift
to the computer just because they offer free shipping for every product.
Today most of the
eCommerce websites don’t prefer to offer free shipping mainly to small and
medium-sized Enterprises. But if you
want to match up your customer’s expectation then it is important for you to
know that customers always expect their order to be delivered free of cost. Read more on
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