Friday, February 28, 2020

How To Set Up A Fully Functioning WooCommerce Store Using WordPress?




Are you looking to set up an online store for your business? Or Facing difficulties in setting up your WooCommerce store?


If yes, then you have arrived at the right article where we will give you in-depth detail on how to set up a WooCommerce store from scratch. With WordPress, setting up a WooCommerce website has become really simple. Any amateur with no experience in website building can create a fully functioning eCommerce website.


Today most of the businesses are shifting to selling products online and WooComeerce is playing a major role in bringing those small & large businesses on the e-commerce platforms. WooCommerce has made it really simple to set up and run a fully functioning online store for users.


Looking to know more about WooCommerce? Check our blog on Why WooCommerce Is Best For An Online Store? Explained With Advantages And Features


In WordPress, there are lots of plugins available that can turn your website into an eCommerce website but handling backend of those plugins are a bit complicated. We at SFWP Experts, recommend using WooCommerce due to its user-friendly interface any user can manage the store without hiring any technical person.


So in this article, we will be discussing and giving you an in-depth idea of how to set up a WooCommerce store and add new products to your online store. 

  1. Products that you can sell on WooCommerce store
  2. Step 1: Setting Up domain name and hosting
  3. Step-2: Install WordPress
  4. Step-3: Install and publish theme for your eCommerce store
  5. Step 4: Download and Activate WooCommerce in WordPress
  6. Step 5: Setup your store
  7. Step 6: Select and Activate your payment platform
  8. Step 7: Setup shipping Option
  9. Step 8: Recommended (Add-ons)
  10. Step 9: Install and Activate Jetpack for better performance
  11. Step 10: Complete configuring WooCommerce and start adding products
  12. Customize WooCommerce Setting
  13. How to add and manage the product in WooCommerce?
  14. How to configure my WooCommerce store Coupons & Orders?
  15. Frequently Asked Question



What are the products that can be sold on the WooCommerce store?


Before moving ahead with setting up a WooCommerce store, it is important to know what type of product can be sold on the WooCommerce store? Well, in simple words a product that has a price tag assigned to it can be sold on a WooCommerce store. But make sure that, after reading the above sentence you don’t sell anything illegal because these types of practices can land you in a place where you don’t want to be. WordPress and WooCommerce user-friendly interface have made it easy for every type of business to easily set up its online store.


Here is the list of products that you can sell on the WooCommerce store

  • Physical Products
  • Digital Products
  • Subscription & Coupons
  • Affiliate Products
  • Services
  • Membership access



How to set up a WooCommerce store?


Step-1: Select the Domain Name & hosting


The first and one of the basic steps involves buying a domain name and hosting for a WooCommerce website.


Selecting & Buying a domain name is not as difficult as it was in the past. Today there are many top companies like domain.com, namecheap.com, godaddy.com, etc allowing users to buy and select domain of their own choice. You can do some brainstorming and go through your competitor domain name to find a suitable and eye-catch domain name for your eCommerce website. Read more on


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Thursday, February 27, 2020

10 Features To Expect From An E-Commerce Website Hosting Provider





In the early stage of planning, businesses spend a lot of time researching things like domain name, brand name, website layout, color, fonts, etc. But very few businesses spend time identifying the best Hosting provider that can fulfill website requirements and needs.


Website hosting is an important research every business should do to find the right hosting for their website. Today, it has become essential for every business owner to showcase online presence through a successful website. To make a website successful it is important to select the best web hosting provider that can create an impactful presence in front of an audience.


There are many eCommerce websites hosting providers in the market offering various features and services. That’s why it is important to identify the best hosting provider for an online store. Check our blog on the 5 best eCommerce hosting providers for your online store.


Web hosting plays an important role in making and breaking a business reputation among the audience. A slow-loading website with frequent downtime can impact your business and relation with customers. That’s why selecting a proper hosting provider is as important as creating enticing eCommerce web design.


There are many companies providing hosting services by promoting their features & functionalities. But it is important to know that hosting features are not limited to providing 24X7 support, Backup and speed. There are other features available to make a website successful by providing an error-free experience.


Most of the newbies get confused in selecting a proper hosting provider and plan for their eCommerce website. Because of the number of hosting providers offering various features and plans to their users.


Therefore in this article, we will be drawing your attention to something important that is ignored by most of the website owners. We will be discussing the features you should expect from an e-commerce hosting provider.


Here are the essential features of web hosting services:


1.   Uptime Monitoring


Website Uptime is an important aspect of running a successful eCommerce website. A website uptime refers to keeping a website up and online without any errors.  Most of the website loses its sales and traffic due to a lack of uptime monitoring. If you are into an online selling business then you should remember that website downtime can badly affect your business. Even If your website, visitors fail to access your website each time they visit, then they will not show interest in buying products from your online store anytime in the future.


Before taking up hosting for your eCommerce website you should be very much clear about the Uptime offered by your hosting provider. There are times when hosting providers may say that they provide 99.99% uptime to every site but they fail to keep the website up and online. That’s why you should evaluate uptime monitoring features before buying hosting for your eCommerce website.


One of the main purposes of a website hosting provider is to keep your website online without any errors. There are times when websites go down due to maintenance or breakdown making your website inaccessible to users. A good hosting provider will ensure to manage and solve every downtime issue within a short span of time.


You will be shocked to know that if a hosting provider is giving you 99% uptime then your website will have a minimum of 7 to 8 hours of downtime. And if a web hosting provider is saying that you will get 99.99% uptime then your website will face a minimum of 4 – 5 hours pf downtime. So, you have to be very much clear with your hosting provider about your host uptime monitoring. Because unwanted downtime can impact your eCommerce website sales and create a bad impression among customers.


2.   Website load speed


It is another essential aspect that can make and break your revenue and reputation of your business. When it comes to buying eCommerce websites hosting, speed and performance are the important aspects of running a successful online store. A slow eCommerce can annoy website visitors making all your hard work pointless. An optimized website with less load time can increase your conversion rate and decrease the bounce rate. 


Every eCommerce website owner wants their website to load faster with fewer errors. Because they know that even a small second of delay can impact their website traffic and they may lose their customers. That’s why experts recommend selecting proper and reputed hosting for every website. Read more on


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Wednesday, February 26, 2020

5 Best WooCommerce Hosting Provider For Your Online Store In 2020




WooCommerce and WordPress have helped many businesses around the world to set up and run an online store to make their business more productive. However, if you want to show your online presence in front of the audience, then it is essential to pick a reputed WooCommerce hosting that can help you in making your store successful.


Selecting the right hosting provider is one of the important aspects of running a successful online store. Poor hosting can impact your website speed, cause unwanted downtime and there are chances of losing customers that can plummet your company revenue.  If you are looking to outperform your competitors then it is essential to know the advanced features provided by your host.


In this article, we will be highlighting the leading WooCommerce hosting provider for your online store. This article will surely help a person looking to set up a brand new eCommerce site for their business. And a growing business looking to optimize their store performance by shifting to some better hosting.  


What is the importance of selecting the right eCommerce host for an e-store?


If you are planning to create an eCommerce website using WooCommerce then you would have researched and discovered that WooCommerce runs on WordPress.




One of the biggest misconceptions among business owners and most of the users is that they think every hosting that works with WordPress is compatible with WooCommerce. Our web design professionals disagree with the myth. Hypothetically it can be true but practically selecting WooCommercespecific hosting will perform better than selecting WordPress specific hosting.  


Our experts always recommend selecting a high performing hosting because when you run a sale on your e-store then there are chances that your online store may get a sudden surge in traffic. And every hosting can’t manage a sudden spike in tracking. It can lead to website crashes or major problems affecting your website and business revenue.


For an online store, hosting is not limited to displaying the website and managing content. There are a lot of processes involved i.e from handling email notification to providing highly secured payment gateways and many more.


Selecting the right hosting can boost your e-commerce website revenue and visitors, whereas unsafe hosting with lots of vulnerabilities can badly impact your business. That’s why it is important to pay attention while selecting a host for your woocommerce store. If you fail to select the right host for your eCommerce website then you could deal with the following issues: 


1.   Your website visitor will not interact with a slow site


Today, more than 40% of the eCommerce website visitors expect the website to load fast within two seconds. If your website loads slower then your website visitors will not hesitate to abandon your online store and move to your competitor’s website. That’s why it is important to have   And web hosting plays an important role in deciding the website load speed.


Not only site visitors but Google also considers website load speed in deciding the rank of your eCommerce website. Google bot crawls your website sitemap and links to rank your website and web p[age in search engine. If the crawler identifies that your website is taking time to load that there are chances of getting outranked from search engines. Because Google provides the best experience to its users and you slow load eCommerce website can decrease your website reputation.  


2.   The customer won’t be able to access unsafe eCommerce website


There is a lot of difference between selecting a hosting provider for a normal website and e-commerce eCommerce. If you are running an eCommerce website for your business. Then it is important to implement proper security measures before your site visitor makes any purchase from your online store.


If your site is not encrypted with HTTPS then your eCommerce website will not be identified as secured. And users are very much clear about what is a secure and unsecured website. They know that when a browser displays a lock symbol then it is secured or else the website is not safe for making any payment.


Every browser offers security features and one of the leading chrome ensures to provide highly secured web surfing. If your website doesn’t have SSL (Secure socket layer) then chrome will simply pop a message stating that your website is not secured for surfing and payment. So, always make your e-commerce website secure with SSL certification. Read more on


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Tuesday, February 25, 2020

8 Reason On Why WooCommerce Is The Best Ecommerce Platform





With the increase in the number of e-commerce platforms, many businesses are confused to select the best e-commerce platform for their online store. There are many top-performing e-commerce platforms like Magento, Shopify, Bigcommerce, etc. But when it comes to selecting an e-commerce platform suitable for every business then WooCommerce is backed my many users.


Among other e-commerce platforms, Most people know that woocommerce is free but its advanced feature with free and premium plugins, extensions makes it the most widely used eCommerce platform that powers 30% of all online stores.


Looking to get in-depth knowledge of WooComerce and its features? Check our blog on Why WooCommerce Is Best For An Online Store? Explained With Advantages And Features


So in this article, we are going to highlight some essential reasons why business owners should select WooCommerce to show their products’s online presence by creating an enticing and interactive E-commerce website.


Here are the reasons why WooCommerce is the best eCommerce platform


1.   Woocommerce is cost-effective


Pricing is one of the very common aspects of a retailer looking to start a brand new online store. There are many e-commerce platforms available in the market like Shopify, Woocommerce, Magento, Big-commerce, etc. Some of them are quite expensive and few of them demand less investment. So, if you are looking for an eCommerce platform that provides high-quality service with low costing then Woocommerce should be your primary choice to build an online store.


WooCommere is one of the flexible and reliable eCommerce platforms that can help you in building a highly responsive and top-performing online store within your budget. Its advanced features, plugins, and free themes make it a cost-effective e-commerce platform. With Woocommerce, even a small business can grow its product visibility in front of the audience by creating an eCommerce website.


2.   Storefront Customization


Your storefront plays an essential role in deciding whether your visitors are going to buy your products or leave your website without making any purchase. An unoptimized store with tedious design can increase your bounce rate. That’s why it is important to create an enticing storefront that can convert your website visitors into paying customers.


WooCWooCommerce runs on one of the most popular CMS platforms WordPress. And WordPress allows you to customize your storefront by making the required changes in the themes. There are free and paid both themes available in WordPress that support woocommerce. WooCommrec has helped many businesses in creating an e-commerce website that stands out from other websites.


Your e-store design and layout is an essential aspect of selling products online. And WooCommerce provides more than 40 free themes that can be accessed and customized by all types of businesses. Woocommrce advanced features allow you to create and customize your storefront that meets your site visitor expectations. You can select fabulous themes and templates available in the WooCommerce to make your e-commerce lead lucrative. Read more on


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Friday, February 14, 2020

Why WooCommerce Is Best For An Online Store? Explained With Advantages And Features





If you are planning to start an online store then you might have come across various eCommerce platforms available in the market. Shopify, Woocommerce, Magento, Bigcommerce, etc are the leading and best eCommerce platforms used by leading companies around the world.


By looking at the results you might get confused between which platform to select for building an eCommerce website. Hosted platforms like Shopify or a self-hosted application like Magento or WooCommerce. Not only you but today many businesses are finding it hard to select the best eCommerce platform for their online store.


Our agency has been building and serving e-commerce websites for the past 9 years and our experts always recommend using woocommerce in the initial phase of selling. Woocommerce reliability and flexibility make it the best eCommerce platform for all types of business. 


So in the article, we are going to discuss why you should choose WooCommerce as your eCommerce platform and how it can help you in selling and managing your products online.


Why use WooCommerce as your e-store builder?


Compared to other e-commerce platforms woocommerce responsive design, Seo Friendly interface, and advanced features make it the most widely used eCommerce platform in the world. More than 26% of the leading e-commerce website uses woocommerce for their online store.   WooCommerce built-in features make the purchase process easy and stress-free for customers.


Woocommerce flexibility allows the seller to customize and modify everything from product placement to customizing the whole storefront. It is a cost-effective platform compatible with the world-leading CMS platform WordPress. There are lots of advances builtin features like pre-installed payment gateway, geolocation support, advance inventory management, easy tax calculation and many more that make it the best eCommerce platform in the market.


If you are looking to know why businesses prefer to choose Woocomerce then Check our blog on 8 Reason On Why WooCommerce Is The Best Ecommerce Platform


With the increase in the number of e-commerce applications, business owners are confused between selecting the best eCommerce platform that provides the best eCommerce application. But WooCommrce has emerged as the most flexible eCommerce platform with an advanced application that can produce quantified results for your e-store.


Tips on creating an attractive and beautiful e-store for your customer


For converting an e-store visitor into a potential customer, it is important to build an enticing eCommerce website. Because your sales start after a user visits your website. Most of the companies lose their valuable customers due to their unoptimized website and unappealing e-store. By using WordPress and WooCommerce you can create an appealing and revenue-generating website for your business. Read more on


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Tuesday, February 11, 2020

8 Important Metrics Of Email Marketing





Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Like other online marketing channels, email marketing also has some metrics that can help you in determining the success of your campaign.


Every email marketing campaign has different goals to achieve. So,  If you are planning to run an email marketing campaign then it is important to know about the email marketing metrics.


In email marketing, there are eight major types of metrics that will help you in determining your campaign results.

  • Open Rate
  • Click-Through Rate 
  • Spam Percentage
  • List growth rate
  • Conversion rate
  • Bounce rate
  • Overall ROI
  • Unsubscribe Rate

1. What is an Email Open Rate?





Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it, even more, simpler, email open rate tell you about how many people viewed or opened the email you sent.


The open rate helps in determining the performance of your email marketing campaign. If you are getting less email open rate then you should start looking for mistakes and faults in your campaign. We have mentioned the email marketing checklist that will help you in optimizing your emails. An optimized email marketing campaign always gets a higher open rate and click-through rate.


Method to calculate Email open rate: Divide the number of unique opens (excluding that bounced) by the number of emails sent X 100.


2. What is CTR in Email Marketing?


CTR (Click Through Rate) is one of the important email marketing metrics in determining the clicks and action taken on your email campaign. Email Open rate may tell you about your email performance in grabbing people’s attention but CTR (click-through rate)  helps in analyzing whether your email can attract people in taking action on it.


Click-Through Rate not only depends on the subject line but elements like time and day (strategic email scheduling), link positioning, email length also helps in achieving more CTR. Every marketer aims to achieve maximum CTR but rates vary by industry, i.e top industries like computer hardware and telecommunication, nonprofits, association & government, and education-related emails get average CTR of 4%. So, it is important to focus on subtle elements to get an attractive email click-through rate percentage for your organization and company.


Method to calculate Email click-through rate: dividing the number of unique opens by the number of emails sent – bounced emails.


3. What is Spam Percentage?


Spam percentage tells you about the number of users who marked your email as spam. Nowadays if you try sending emails to irrelevant people then they will not hesitate in marking your email as spam. So, you should pay attention to your email spam percentage. It will help you in analyzing why your emails are getting spammed and how you can avoid it. Read more on



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Monday, February 10, 2020

Email Marketing Series: 9 Ways To Boost An Email Open Rate



Emails are considered to be one of the oldest but most effective ways of marketing. It plays an important role in today’s corporate world. That’s why email marketing is always included in almost every marketing strategy.


You may find a lot of reports stating that email marketing is on its last breath. But that is not the case still, there are marketing agencies and marketer who finds email marketing to be more effective and converting than any other form of online marketing.


If you are looking to gain in-depth knowledge of email marketing then check our latest article on What Is Email Marketing? And How It Can Benefit Your Business?


In today’s marketing world most of the email marketer knows about email open rate and they aim to achieve maximum email open rate percentage. But due to some tiny reasons, they fail to achieve their goal.


Therefore In this article, we will be discussing what is email open rate and how you can optimize your email to get higher email open rate.


What is Email Open Rate?


Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it even simpler, an email open rate tells you about how many people viewed or opened the email you sent. Email open rate may differ depending on emails Subject matter and email subject relevance. If you are sending emails to irrelevant people then they will not show any interest in opening your email. And sometimes people mark irrelevant emails as spam.  So, optimize your email and email list to get a higher open rate.


Email open rate plays an important role in giving you the results of your email marketing campaign. Every email campaign aims to achieve a higher email open rate but sometimes marketers fail to achieve maximum open rate. Due to:

  • Inactive email subscribers, 
  • The unappealing subject line, 
  • failed delivery, 
  • sending emails to the disinterested recipients, 
  • poor timing, etc.



So, now the question is how to increase email open rate????


To boost your email open rate SFWP Experts have come up with strategies that can help you in achieving a higher email open rate.

  1. Update and Clean your mailing list



If you are into bulk email processing then it is always recommended to update and clean your email from inactive users. You might have heard of the advice that it’s good to send emails to your subscribers to stay in touch with them. But if your subscriber is not active then what is the use of sending an enticing email to an inactive user.


Everyone is aware of the fact that new email id creation doesn’t cost a penny and people change their email id. So, your email list can contain users who may have changed their email id and people who may not be interested in your product. You can filter your list from the data and get rid of the inactive user. Basically, an inactive user can be someone who didn’t respond to your email from the past 8 or 9 months. Read more on



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Saturday, February 8, 2020

13 Reasons Why Most Brands & Small Businesses Rely On Email Marketing?




Email marketing is one of the most trusted marketing channels among larger and smaller businesses to achieve higher CTR (click-through rate). If an email campaign is structured properly with enticing subject line and template then you can achieve maximum open rate.


If you are a beginner and looking to get in-depth knowledge about email marketing then you can check our blog on What is email marketing and how it can benefit your business


In this article, we will be drawing your attention to something important on why businesses rely on email marketing? and how it is benefiting them.


1.   Emails have a larger reach

With the increase in social media users, companies have started thinking that facebook and twitter are one of the effective ways of reaching the maximum number of audiences. They tend to forget that emails has got more user than social media. According to Radicati, 2019 has recorded a total of 3.9 Billion active email users and it is expected to increase by 4.8 billion by 2021. Whereas social media has a total of 3.48 billion users out of which Facebook has 2.45 billion users and Twitter has 330 million users.


We are not conveying that social media is not at all effective but email has a higher reach than social media platforms. If you are getting the higher open rate for your email campaign then you are on the right track of spreading awareness about your product and brand. But if you are looking to boost your email open rate then you can check our blog on 9 ways to boost your email open rate.


Therefore by looking at the stats, you can figure out why email has a wider reach than any other platform. And this is the reason why it is used by small and large scale businesses. If you are planning to create awareness about your product then use email marketing to reach maximum users.  


2.   Emails can boot sales

Emails are considered to be the most effective way of generating and boosting sales. A report states that email generates more sales compared to social media giants Facebook and Twitter. Every day people receive a lot of emails related to new offers, new products or updates in a product. Companies send this type of email to engage with their subscribers. Even if you check your emails then you may find these types of emails in your inbox. And if you find any of your emails interesting with the good offer then you may probably click on it and perform some action. This is how companies generate sales using various techniques and methods. We are going to provide you some tips and techniques on how you can boost your sales:


  • Understand your target audience 
  • Segment your list
  • Generate short emails 
  • Engage your customer by sending them emails regularly
  • Create mobile-friendly emails 
  • Create an enticing subject line



There are businesses that don’t find email to be much effective and converting. It happens because businesses put less effort into creating an attractive email campaign and due to that they fail to achieve their goals. So, if your business is among them then read our article on Email marketing. Read more on


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Friday, February 7, 2020

4 Design Mistakes That Are Found In Law Firm Websites




Law Firm Website Design Mistakes


What mistakes should be avoided while designing a law firm website?


There are some beautiful law firm website designs available on the internet. Many of them are gorgeous looking websites while others seems to be inspirational. However, none of them are perfect and has some or more design mistakes. You can find at least one noticeable design mistakes in them, even if it is created by professional web designers.


Let’s check out what are the most common design mistakes in the law firm websites:


Narrow Layout


All those websites that has 1024 pixel width, looks outdated these days. May be such display resolutions would be looking elegant few years ago but now it looks unattractive. These days even laptops get higher display resolution as a feature but some designs are not the best fit for it. It is common nowadays to see laptops that has pixel widths more than 1900 and the designers should consider it while creating a law firm website design. The 1024 pixel width design looks small on the new PCs, even when some elements like colors, contents and graphics looks absolutely perfect.


In 2019, the responsive web design is considered as the best design for all kinds of websites whether it belongs to any business, government agency or non profit organization. It is known for its ability to adapt to any screen size whether it is viewed on PC, laptop, mobile phone or tablet.


When a law firm website is getting designed, the website owners should make sure that it gets a responsive web design so that a lot of users can access it through various platforms. If you want to get professional web design Los Angeles services, look for a web design Los Angeles company that has got many positive feedback by the internet users. You can also choose SFWPExperts to meet your website needs as it has a good track record in providing web design and development services around the world. We conduct businesses with 100 percent transparency so that we could provide the highest customer satisfaction than our rivals.


Unattractive Images


Using cheap stock and metaphorical photos on a website is a bad idea if the goal is to create a professional law firm website. It looks clumsy when a designer places a picture of chess board under the headline that is explaining the strategic approach of your law firm. This kind of unprofessional design element have bad impression on the visitors and so designers should avoid using cheap photos on your website. Read more on https://bit.ly/377Vdmx


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