Do you want to create
a landing page in WordPress that attracts more leads? Creating a custom
WordPress landing page is not as difficult as you may think. Thanks to various
landing page builder plugins like elementor and beaver builder available in
WordPress.
A leaning page allows
you to grow your email list and generate more leads by getting your site
visitor’s personal info. But getting user info is not easy as many site owners
think. For that you need to have an intuitive landing page and persuading lead
magnet.
Your landing page
promotes your lead magnet which means you should offer a lead magnet that
relates with your site visitor and creates a landing page design that attracts
your customer’s attention. The above statistic will give you a brief idea of the
impact of including and using the number of landing pages for lead generation.
No matter what type of
website you have whether it an eCommerce website or blogging website or a
standard service offering website
creating an attractive and persuading landing page can assist you in
converting your site visitors into an email subscriber.
In this article, we
will be helping you in creating a custom WordPress landing page that will help
you to advertise your ebook, guide, checklist, and all the other lead magnets.
Remember most of the marketer around generate a new landing page for the new
marketing campaign so having a landing page is one of the essential respect of
a successful website.
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best live chat plugin for your WordPress website then check our blog on 13
Best Live Chat Plugins In WordPress (2020) To Optimize Customer Experience
What is the landing page?
A landing page is a
stand-alone page that is built considering specific purposes like boosting
sales, generating more leads, acquiring new email id, and more. Mainly landing
pages are used to advertise lead magnets or incentives like ebook, checklist,
discount coupon, and many more.
There are many
companies and businesses out there that are using a landing page to offer and
promote incentives through various marketing channels like paid marketing
(PPC), emails, social media, anchor
text, and many more.
Even if you are guest
posting on another website you can embed a link of your landing page into your
blog to increase your conversions.
Therefore if you have an attractive lead magnet that relates to users
and assists them in solving their problems. Then create an attractive landing
page to increase the reach of your lead mange.
If you want to know
how you can create an effective lead magnet then check our blog on 6
Tips On Creating An Effective And Enticing Lead Magnet
Don’t get confused
between the landing and the homepage of your website. Landing pages are the
standalone page where you want your visitors to land through SMM, paid ads, or
through third-party traffic. Whereas your homepage acts as the entrance of your
website where your user’s land after they type in your website name, domain
URL, or targeted keyword of your website.
Points to know before creating a custom WordPress landing
page:
Before creating an
attractive and persuading landing page for your website it is recommended to
know characteristics that can enhance your landing page appearance. Because
when it comes to the WordPress landing page, creating every small detail
matters.
The main aim of a
landing page is to attract customers’ attention and persuade them to enter
their details like email id, name, phone number, and more. So to convert your
visitor into one of your subscribers you have to design a landing page that
relates to the user.
Yes, your lead magnet
effectiveness also plays an important role but remember your landing page will
highlight your lead magnet, which means you need to craft a landing page that
can hold your visitor’s attention, make them read your key information, and persuade
them to enter details.
Crafting an eye-catchy
WordPress landing page will surely help you in fulfilling your desire. Below we
have mentioned some important tips and points that you should consider and
implement while creating a landing page for the WordPress website.
1. Create compelling Call To Action button
Your CTA button or
link on your landing page is the place where your users are going to click.
That’s why it is important for you to create a compelling call to action button
and place it in the right position that can grab your users/visitors’
attention. And don’t forget to include an actionable word like download now,
sign up, and get it for free, free download, and more. Their type of action
word makes your landing page more effective and impactful.
2. Advertise you CTA at the top and bottom of your landing
page
By this characteristic
we don’t ask you to repeatedly place your CTA at every corner. These types of
practices can frustrate the user. You
can imagine a scenario where you land at a web page where you find various CTA
(more than 5) placed on the same page and every CTA redirects you to the same
page or serves the same purpose. Sounds irritating right?
Yes it is, don’t get
too greedy yours users are smart enough to identify how to navigate a landing
page. Place the Call To Action (CTA) at the top and bottom of the landing page.
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