Looking for the best
eCommerce platform for your online store? If yes, then you have landed on the
right destination where we help you in identifying the best eCommerce platform
for building a highly responsive and conversion-centric eCommerce website.
With the world
shifting to e-commerce every business wants to increase its brand awareness and
sales by creating an e-commerce website. That’s where eCommerce platforms come
into the picture. Ecommerce platforms are the software that allows the user to
easily manage their online store functioning.
If you are looking to
identify the buyer persona for your eCommerce website How
To Identify The Right Buyer Persona For An Ecommerce Store In 2020?
Today with the wide
range of options available, most of the new beginners get confused in selecting
the right e-commerce platform that meets their requirements. So the question is
what’s the best eCommerce platform for an online store?
In this article, we
have given in-depth details about the best eCommerce platform that you can
select for building an eCommerce website. We have also determined different
eCommerce platform features and How to identify the best eCommerce platform for
your business?
Using the features of
different eCommerce platforms you can easily differentiate and identify the
best eCommerce platform suitable for your business. But before moving ahead we
would like to draw your attention to something that will take you one step
closer to identifying the best eCommerce platform for your online store. Look
at the below pie chart that indicated eCommerce platform usage distribution.
Today 27% of the
website use woocommerce as their eCommerce platform and 21% of the eCommerce
websites are powered by Shopify. That makes Woocomerce and Shopify the most
used eCommerce platform. But there are other eCommerce platforms that offer
attractive features to build a fully responsive and highly lucrative eCommerce
website.
So, let’s go ahead and
identify the best eCommerce platform for your online store.
Table of Content:
- How to identify the best eCommerce platform for your business?
- 10 Best Ecommerce platforms to use in 2020
- Woocommerce
- Magento
- Shopify
- BigCommerce
- Squarespace
- OpenCart
- PrestaShop
- Volusion
- 3DCart
- WIX
If you want to know
the best CMS (Content management system) platform in 2020 then check our blog
on 7
Best CMS Platforms In 2020 To Optimize Your Website Performance and Functioning
How to identify the best eCommerce platform for your
business?
Before giving you
in-depth detail about eCommerce platforms, we would like to draw your attention
to some points that you should consider while selecting an eCommerce platform
for your online store. Considering the below tips will make your selection
process more effective and simple:
Pricing & Plan offered by eCommerce platform
Firstly, we would
recommend you to compare the pricing and plan offered by the different
e-commerce platforms. Every eCommerce platform has either an annual or monthly
plan and there are eCommerce plugins like woocommerce that offer free service
so you should differentiate between them. Don’t forget to consider the
processing fee before selling an eCommerce platform for your website.
Plugin & Extension Integration
If you are planning to
run an eCommerce website then it is important for you to know that you have to
integrate plugins and extensions to optimize your website functioning. Before
deciding the e-commerce platforms for your online store identify plugins and
extensions needed for your website. Make sure that you can easily integrate
those plugins without facing any difficulties. In short, your eCommerce
platform should support those plugins and extensions. Generally, an eCommerce
website requires plugins and extensions for managing their accounting, email
marketing campaign, shipping, product, and orders.
SEO friendliness
Every website on the
internet today wants their web page to get ranked on the top in SERP. if you are operating an e-commerce website
then it is essential for you to get your website ranked on the top in the
Search engine result page (SERP). A SEO
friendly eCommerce platform can surely help your website to get the desired
organic traffic. So before selecting any e-commerce platform for your website
make sure to check its SEO friendliness.
Mobile-friendliness
Today more than 60% of
the world population operate eCommerce websites on their mobile. Not only searches but most of the online
shoppers make their purchase from on mobile devices. So, make sure that your
eCommerce platform is mobile friendly.
Order Management System (OMS)
Order Management
System (OMS) is an important aspect of an eCommerce website. Before selecting
an e-commerce platform for your website we recommend you check and verify the
effectiveness of OMS. Because you don’t want your e-commerce website to be left
behind in the competitive e-commerce industry.
An order management system feature includes order processing, tracking,
email notification, and more. In the demo or trial, you can verify the
effectiveness or you can go through reviews of different eCommerce platforms.
Product Management System (PMS)
Another important
aspect of a successful e-commerce website is PMS (product management system).
That allows the admin to upload the product details and manage the listing. But
with the increase in the number of e-commerce websites you need to have a platform
that offers Advanced eCommerce product management. Your eCommerce platform
should provide bulk product upload through CSV, allow you to create different
categories, upload high-quality images, advanced product listing, and more.
Security
If you are operating
an e-commerce website then it is important for you to maintain a high level of
security. Because today every online
shopper is concerned about security as they don’t want their information to get
disclosed mainly their credit and debit card information. Today almost every
e-commerce platform offers high-level security features but still makes sure to
check whether the platform supports https and SSL certificate or not.
10 Best Ecommerce platforms to use in 2020
1. WooCommerce
One of the most widely
used and most familiar eCommerce platforms that is continuing to attract small
and large scale businesses because of its SEO-friendly and user-friendly
interface. Earlier we have mentioned
Woocomerce powers more than 27% of the website with more than 80 million
downloads.
If you already have a
WordPress website then you can easily convert your standard website into an
eCommerce website by downloading the woocommerce plugin. WooCommerce is a free
plugin that can be easily downloaded and activated in your WordPress dashboard.
You just need the domain name and website hosting.
There are a number of
plugins and themes available that you can use to optimize your website’s
functioning. Its community support and various free guides make it easy for the
new beginner to set up a fully functioning woocommerce store without facing any
difficulties. Below we have provided
some links that will help you to identify the best woocommerce themes, SEO
plugins, shipping plugins, and more for
your online store.
You can use its
user-friendly interface to customize your website’s appearance. Before
publishing your website you can easily preview the change to ensure its
effectiveness. There are more than 500
free and paid extensions available that can be easily integrated into your
woocommerce dashboard.
If you are thinking of
starting a new e-commerce website with a limited budget then WooCommrce can be
the perfect choice for your business. In the initial stage, we recommend buying
only the domain name and hosting and use free themes and plugins to create your
online store. Once you see a surge in your website traffic and orders then you
can either update those plugins to the premium version or you can buy the third
party extension to optimize your eCommerce website functioning.
Key Features:
- Cost-effective
- Customizable
- Mobile-Friendly Design
- Ecommerce tracking
- Conversion tracking
- Free Payment Gateway
- Social media Friendly
- Easy to access Content Management System(CMS)
- Live Chat Option
- Analytical Report
- Lead Capture feature
2. Magento
When we talk about
powerful and open-source eCommerce platforms for enterprise-level businesses
then Magento’s name pops up in every user’s mind. It is one of the popular eCommerce platforms
with all advanced features that allows you to build a highly responsive and
fully functioning eCommerce website.
To convert your site
visitors into paying customers, you need to have a conversion-centric eCommerce
website. Magento can be the perfect choice for your business. There are many
large brands like Nike, Procter, Gamble, and Cisco that use and believe Magento
to be the best eCommerce platform mainly for the enterprise level. If you have
an in-house developer then it’ll become easy for you to handle and manage every
aspect of Magento. Read more on
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