Online stores are
evolving constantly which is giving rise to innovative and unconventional web
design practices. Every year eCommerce website owners come across new eCommerce
web design trends that help them in making their website more compelling and appealing.
If you are running an
eCommerce website or planning to start a new website then it is important for
you to know the latest eCommerce web design trends 2020. With the increase in
the use of technologies like artificial intelligence, innovative visuals, machine
learning, and more it has become essential for every website owner to keep up
with the latest eCommerce web design trends.
Every online shopping
store focuses on improving its customer’s shopping experience by optimizing
their website navigation, speed, checkout process, and more. Have you ever
wondered your web design can also be a reason behind low sales and revenue?
Yes, you read it right
every year the trend changes or updates. If you want to offer outstanding
customer experience then it is important for your eCommerce website to get
updated with the latest and newest eCommerce web design trends in 2020.
In this article, we’ll
be drawing your attention on top e-commerce website design trends that can help
you to improve your website appearance, functioning, and most importantly
conversion rate. Implementing these tips will allow you to it will also help
you to outperform their competitors by attracting more potential customers on
your eCommerce website.
If you are looking to
improve your eCommerce store online presence then check our blog on 10
Best WooCommerce SEO Plugins To Boost Your Online Presence In 2020
Ecommerce Web Design Trends 2020 fo making your online store
attractive and persuading
1. Using Video Content
and Advance Visuals
2020 is the year when
most of the online shopping will be done based on product information and
buying experience offered by the eCommerce website. Most of the time customers
face difficulties when they fail to get all the details about the product, even
though if you have displayed the features in the description, reading the whole
description is a time-consuming process.
Video content,
animated visuals, and cinemagraphs are the best way to attract customer’s
attention and educate them about the product. Including these types of advanced
visuals, helps shoppers to understand more about your products.
If your eCommerce
website is into selling complicated technology rated products then a static
image will not help you to deliver complex information. An image can help you
to Showcase your product look and appearance.
But if you want to optimize your customer’s shopping experience then
embedding a video that tells about how to use the product will make it easy for
your customer to understand what that product is about and how it works. They
don’t have to scroll down to get all the details about the product.
Including video
content, animation, and motion images are not new in the market there are many
big eCommerce websites that started using these trends in the early days. The
advancement of technology made it easy for almost every website to use this
trend to optimize their customer’s shopping experience.
Using videos and
motion images make your product look more realistic that makes it easy for the
user to identify what they are buying. It also reduces the chances of
post-purchase dissonance faced by most of the customers after purchasing the
product and increases the conversion rate. To make your product more effective
you can use images and a small video of 10 seconds to deliver all the required
information that encourages your customer to buy the product.
Including this will
not only help you to optimize your customer buying experience but it will also
improve your conversion rate. Make sure that video is working properly on all
devices mainly on the mobile device. You can also use interactive graphics to
make your customer know more about your product.
2. Offer Dark Mode
In 2020, Dark mode is one of the most trending web
designs that is grabbing almost every eCommerce as well as standard website
owner attention. Social media platforms like Instagram, Twitter, WhatsApp, and
more have already started offering dark mode features to their users. It all
started in 2019 when Google introduced dark mode features in chrome and
youtube, it grabbed many user’s attention. After that, the whole internet was
flooded with what is the dark mode and how it will grow in the future.
With the word shifting
to dark mode now it’s your time to offer dark mode features to your customers.
There are few e-commerce websites that are offering Dark mode features to allow
their customers to spend more time on their website and application. If you are
looking to improve your website UI (user interface) then including a dark mode
on your website can be the best option. Read
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