Looking to improve
your brand awareness and user experience? Including the Splash screen in your
mobile application can help you in creating a memorable first impression.
Today, Most of the brands and businesses wonder how to create a long-lasting
memorable impression in front of their users? That’s where the splash screen
comes in.
Whenever your mobile
application visits your application, redirecting them directly to your main
page can be a good choice but it will be similar to what your competitors might
be doing. If you want your mobile application to stand out from the crowd then adding
a splash screen will surely differentiate your application from others.
Not only that but
there are a lot more benefits of including a splash screen in your mobile
application. An attractive and eye-catchy splash screen will surely add value.
There are various tips, techniques, and designs you should know to craft an
appealing splash screen that makes your brand and company memorable.
In this article, we
will be drawing your attention to what is a splash screen? Why is it important
for different brands and businesses to use splash screens? We will also be
discussing how you can create an attractive splash screen for your mobile
devices?
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What is a Splash Screen?
A splash screen
appears for a few seconds after you open a mobile application on mobile
devices. You must have come across these types of splash screens in your daily
life. If you open mobile applications like Facebook, Netflix, The New York
Times, and more you can find a splash screen displaying either the brand name
or logo.
A splash screen is
also called a launch screen or startup screen that appears when a user opens a
mobile application on their mobile devices. Not every mobile application has a
splash screen feature but embedding a splash screen into your mobile
application will surely help you to increase your brand awareness.
Why is Splash Screen important for mobile apps?
If you are confused
about whether you should implement a splash screen then remember your first
impression is going to be your last impression. Splash screen creates the first
impression of your brand in the user’s mind.
Even if you don’t
implement a splash screen your sales and revenue will not get affected. But
implementing a splash screen will help your customer to associate and build a
long relationship with your brand. It will also help them to recognize your
brand whenever they see a logo.
We can take the example
of popular mobile apps like Facebook, Netflix, Uber, and more. Even though being popular they use splash
screens in their mobile app because they look for building long term
relationships with their customers and users.
Netflix’s splash
screen has grabbed many users’ attention. If you are a Netflix user then you
can remember the simple and intuitive logo appearing on the screen when you
open the application. Have you ever observed the Skype splash screen
appearance?
If no, then right now
you should open and check the Skype splash screen. Whenever you open the app an
attractive logo pops up in the middle and you can find an animated graphic
bouncing around until your main page appears. These types of activities help in
improving your brand identity and separate you from your competitor’s
application.
Tips to design an attractive splash screen for your mobile
After knowing what a
splash screen is and the importance of a splash screen. Now you might be thinking about how to create
an effective and attractive splash screen for your mobile application? Below we
have mentioned some tips that will surely help you to create an intuitive
splash screen for your mobile application.
1. Be Creative and Use Simple Design
By creating a splash
screen your motive is to attract your user’s attention for a few seconds. To do
that we would recommend you keep the design as simple as possible because today
simple visuals and graphics look more attractive than the complicated one.
However, by creating a
simple design, we don’t say creating an ordinary design. Instead, you can use
your creativity to create a simple and attractive design for your splash
screen. An intuitive splash screen for a mobile application is the creative
mixture of colors, logos, and background.
Make sure your logo is
compatible with the background color and placed in the right place. Because
that is going to be the key factor of your splash screen. Try to minimize the
use of words and letters in your splash screen as it will increase the load
time.
Remember your splash
screen is just for making your brand or logo memorable so don’t include any
message in your splash screen. Keeping above splash screen tips and tricks can
help you in creating an attractive and eye-catchy launch screen for your mobile
application users. Read more on
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