Every online retail
business or ecommerce website today looks to reach the maximum number of users
with a goal to showcase their products and convert them into paying customers.
While website responsiveness, product presentation, and aesthetics are some of
the important factors that help ecommerce websites to grab more user’s
attention. But if you wish to convert them into paying customers, online retail
businesses should look to improve their website accessibility.
The reason why today
most retail businesses looking to hire an experienced
website design company for their business is because they are aware of
the fact that experienced hands always keep accessibility, responsibility, and
aesthetics as their first priority while creating an ecommerce website design
for the business. Mainly after the introduction of ADA
compliance, it has become essential for every public and private
website to make their web design accessible to every user regardless of the
impairment they have.
If you are scrolling
to the internet to look into how you can improve your ecommerce website
accessibility then you have landed on the right article where we are going to
highlight some of the important reasons why businesses should make their ecommerce
website design accessible. Not only that but we will also be offering a
detailed idea about why you need to focus on improving your ecommerce website
accessibility for better traffic and conversion. So make sure you stick to the
end of this article.
If you are looking to
enhance your ecommerce website design sales then make sure to check our blog on
E-commerce
Website Design Tips For Better Sales (10 Proven Tips To Consider In 2021)
An overview of ecommerce website accessibility
Website accessibility
is one of the most important but least talked about aspects of web design. Your
business might be offering products that can help users in different ways. But
to convince buyers to become your paying customer you need to ensure that they
are able to get every small detail about the product and your business. It can
be only achieved when you plan to create and offer an ecommerce website design
with optimized accessibility.
Today almost every
shopper prefers to make their purchase online whether it’s buying groceries,
appliances, clothes, furniture and more everything is done online. But have you
ever wondered whether all the shoppers landing on your ecommerce website are
the same or not? If you haven’t then it’s the right time to do it because
people have different kinds of disabilities, among them visual and hearing
impairment is something found very common in most people.
If you look at the
statistics, a report by WHO states that 1 billion people live with some or
other type of disabilities. Not only
that but 26 percent (one in four) of people in the US have some kind of
disability. Among them, 5.9 percent of the people are either deaf or have some
serious hearing problem. And nearly 4.6% of the users suffer from visual
impairment or have visual disabilities.
While the number might
shock you, you need to accept that even after having these kinds of
disabilities their need is very much similar to other users. That means they
might be looking for the products you are offering on your ecommerce website. By
enhancing your ecommerce website accessibility you ensure that every user
landing on your website is easily able to access the web design and the product
page regardless of the impairment they have.
The reason why today
most businesses look to hire an experienced
website design company is that they are aware of the fact that
experienced professionals can help them to create a highly responsive ecommerce
website with better usability and accessibility. Today every shopper’s landing on your website
will have different ways or we can process to view and engage with your website
and product.
They might be using
different devices and tools to engage with your ecommerce website and the
product page. By making your ecommerce website accessible you ensure that they
are able to use these devices and tools effectively or we can say your website
delivers proper response when users try to access your website using different
devices and tools. If you haven’t planned to improve your ecommerce website
accessibility then it’s the right time to do it. But the question comes down to
how?
Don’t worry we have
got you covered. In the coming paragraphs, we are going to highlight every
small tip and technique that can help you to enhance your ecommerce website
accessibility. But before that let’s take a look at why businesses should
improve ecommerce website accessibility?
If you are looking to
know the best ecommerce web design practices to improve your existing ecommerce
website then make sure to check our blog on Ecommerce
Website Design Best Practices: 8 Tips Every Online Store Owner Should Consider
In 2021
Why should businesses improve ecommerce website
accessibility?
The ecommerce website
accessibility is directly related to the user experience of your website. If
users landing on your website are failing to access the web design or the
products page then it will directly impact your ecommerce website reputation.
There are a number of reasons that can tell you to quickly get your ecommerce
website redesigned by an experienced website design company
for better accessibility and responsiveness. One among them is the
accessibility guideline offered by the web standard organization.
If your business is
operating in the US then you can ignore ADA
compliance as many leading websites including Amazon got into legal
trouble due to poor ecommerce website accessibility. The WCAG 2.0 guideline
clearly indicates that every website should make its design and the elements
inside it accessible to every user landing on the website. A poor ecommerce
website accessibility not only impacts website conversion but also the business
reputation which can directly impact your future goals.
Your site visitor
might be using different tools and devices like the screen reader and other
equivalent tools to access your website. Not only that but users who can not
use conventional point-to-interact devices like a mouse are totally dependent
on the keyboard to access your ecommerce website design and the elements inside
it. If your website is failing to respond to these tools and devices then the
user will leave your website without having any second thought.
If that is the case
then it will not only increase your website bounce rate but also lower your
ranking on the search engine result page. Apart from that, there are high
chances that users might start writing negative reviews about your website and
business which can directly impact your business’s online reputation.
If you see this from a
business point of view then every user landing on your website matters as they
can buy your product and become a paying customer. Today every user has a
number of options in their hands. If your website is failing to engage them or
convince them to buy your product then they will switch to your competitor’s
website without having any thoughts. There are other reasons why businesses
should improve ecommerce website accessibility. Let’s take a look at some of
them:
1. Allows you to offre enhanced user experience (UX)
One of the primary
reasons why businesses should look to improve ecommerce website accessibility
is because it helps in enhancing the overall website user experience. When it
comes to ecommerce business then everything depends on the user experience you
create when users land on your website and when they leave your website. While
creating user-centric
website design should be the primary goal, incorporating accessibility
allows the website to take its design to the next level.
By making your website
design accessible you are ensuring that every disabled user is able to get the
same experience as another user landing on your website. But for that you need
to ensure that your website is making use of different features like
keyboard-based navigation, performing searches by voice, allowing screen
readers to deliver the purpose of the web page, and many more.
There are other
factors like video transcript and more which we will be highlighting when we
start discussing how businesses can improve ecommerce website accessibility. So
if you wonder why you need to improve ecommerce website accessibility then
remember it helps in enhancing website user experience. Read more on
https://www.sfwpexperts.com/ecommerce-website-accessibility-7-proven-tips-to-follow-in-2021/
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