The WordPress website
design you create acts as the front door of your business that helps in
encouraging site visitors to explore more about your website. But to drive the
desired amount of results from your website you need to ensure that the
WordPress website design is accessible by anyone and everyone. The reason why
most businesses look to hire an experienced WordPress web design company
is that they are aware of the fact that they will receive a website design
optimized for accessibility.
You might be offering
a helpful product and services to your customers but if your prospects are
failing to access your website then all your efforts can go in vain. That is
the reason why WordPress
website accessibility has become the primary key to engage more site
visitors and convert them into paying customers. But the question comes down to
how to improve WordPress website accessibility?
If you’re scrolling
the website from the same page then you have landed on the right article where
we are going to highlight every small detail about why businesses should focus
on improving their WordPress website
accessibility and 10 effective and proven tips to improve WordPress
website accessibility.
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explore some of the award-winning website designs of 2021 then make sure to
check our blog on 36
Best Award-Winning Website Designs To Consider in 2021
Table Of Content:
- An Overview Of WordPress WordPress website Design Accessibility
- What is WordPress Website Accessibility?
- Why do businesses need to Improve WordPress WordPress Website Accessibility?
- How to improve WordPress website accessibility?
- Tips To Consider While Making WordPress Website Accessible In 2021
- Conclusion
An Overview Of WordPress WordPress website Design
Accessibility
WordPress website
accessibility has become one of the most important or we can say the most
essential aspect that allows websites and businesses to achieve online success.
Today every user searches for information and products/services online that is
the reason why businesses look to offer an optimized website
design interface. Most of the time businesses pay more attention to the
design but forget one of the important factors for better traffic and
conversion that is “Website
Accessibility”.
There are hundreds and
thousands of WordPress websites out there that are able to create and offer an
attractive website design for their business. But still, they fail to drive
design results from the website. One of the primary reasons behind higher
bounce rates and lower traffic is poor website accessibility. By making your
website accessible you ensure that users are able to interact with the web
design and perform the desired action.
By improving WordPress
website accessibility you will not only be able to convert site visitors but
also ensure that every user landing on your website is able to trust your brand
and business. Website accessibility is based on a number of factors like the
layout, the visual
hierarchy of your website, information
architecture, and many more. Today there are millions of users out there
that are living with some or other ii8nd of disabilities. Mainly the number of
people with visual and hearing impairment is continuously increasing.
Not only that but
there are users out there who are totally new to the internet world and face a
lot of difficulties in navigating a website design to find information and
product/services. By making your website design accessible you ensure that
every user landing on your website is able to access your website without
facing any difficulties. If you don’t spend time understanding how you can make
your WordPress
website design more accessible then you might end up losing lots of
customers to your competitors’ websites.
The reason why every
business looks to hire an experienced WordPress web design company
to redesign
their WordPress website so that they are able to offer a highly
responsive and conversion-centric website design with better accessibility. By
making your website accessible you will not only allow users to access your
website but if your site visitors are using any screen reader then the software
will be able to deliver the website purpose more effectively.
Today there are a
number of ways through which users can improve the accessibility of WordPress websites.
In the coming paragraphs, we will be offering detailed ideas about why every
WordPress website needs to focus on improving website accessibility and how you
can improve the WordPress website accessibility.
If you are looking for
the best award-winning website design that you can consider while creating your
website design then we recommend you to check our blog on 36 Best
Award-Winning Website Designs To Consider in 2021
Before we highlight
important points in how you can improve WordPress WordPress website
accessibility, let’s start with the basics: “What is WordPress Web
Accessibility”?
What is WordPress Website Accessibility?
WordPress website
accessibility is more about making the elements inside the website design more
accessible to the audience. Whether it’s a web design, navigation, CTA, or
content, you need to ensure that every small element in your website design is
easily accessible by anyone and everyone. By making your WordPress website
accessible you will ensure that users landing on your website are easily able
to access the website regardless of the disabilities they have.
Today nearly 26% of
the adults in the US have some or other type of disabilities. Nearly 4.6% of
the adults are suffering from vision impairment and 5.9% of the users have
hearing problems. Not only that but two in five adults aged between 65 and
older are suffering from some or other type of disabilities. By looking at the
numbers you can easily recognize how important it has become for websites to
improve their website accessibility.
By making your
WordPress website accessible you ensure that your website is open to welcome
the maximum number of users on the website. Different technologies like the
screen reader, braille terminals have made it easy for the user with
disabilities to access any kind of website. By improving your website
accessibility you are not only helping your business but also helping users
with visual or hearing disabilities feel equally important as other users.
Now that you have a
clear idea about what is WordPress website accessibility? Next, let’s take a
look at why businesses need to improve WordPress website accessibility.
If you are looking to
know how you can make use of WordPress Gutenberg block editor to customize your
website then make sure to check our article on Gutenberg
WordPress Guide: How You Can Use WordPress Block Editor (Gutenberg).
Why do businesses need to Improve WordPress WordPress Website
Accessibility?
There are a number of
reasons why businesses should look into improving their website accessibility
like it helps improve website engagement rate, lowers bounce rate, enhances
website conversion rate, and many more. As we have said earlier by making your
website accessible you are able to welcome, maximize the number of users and
encourage them to explore mo9re about your website and become yoru paying
customer.
Most people with
visual and hearing impairment feel separated just because they fail to access
the website information and product/services. But the ADA compliance has
ensured that the very website operating in the US should make their website
accessible to anyone and everyone. By improving your WordPress website
accessibility you will be able to expand your potential audience reach as well.
Wonder how? Well, the
math is very simple. By making your website accessible you are able to target
more and more users including people with some or other kind of disabilities.
By doing you are not only enhancing your website customer base but also moving
one step ahead of your competition. Apart from that, you will also be saving
your website to come across any kind of legal issues.
If you have heard of ADA
complaints then you must be aware of the fact that if you are operating
your website in the US then it’s essential to have an ADA-compliant website
design for your business. Many top companies like Amazon, Netflix, and more
have come across legal issues just because their website was not accessible to
disabled users. There are more reasons why a business should look into making
their website design more accessible, let’s take a look at them:
1. Increase your target audience reach
As we have mentioned
earlier that by making your WordPress website accessible you will automatically
be able to expand your target market reach. Because today one in five users in
the US suffer from some or other kind of disabilities. But their needs are similar
to other people or consumers. So there are high chances that they might be
looking for the information or the product/services offered by your website and
business.
If they are visiting
your website to access the information or the product/services then your
website should be able to help them navigate to the right page and offer the
right information and details. It can be only achieved when you create and
offer a WordPress website design with better accessibility. If you are failing
to offer an optimized website with better accessibility the user will not think
twice before leaving your website. Read
more on
https://www.sfwpexperts.com/tips-to-improve-wordpress-website-accessibility/
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