Today the majority of
people look to access websites from the desktop as well as mobile devices. Both
the platforms have subsequently a high number of users but in recent years
mobile devices have started to see huge growth in mobile visitors. That is the reason
why it’s essential for a business to optimize its mobile
website for a better user experience.
The success and
failure of your website and business are very much dependent on the mobile
website UX. You might be offering a highly attractive and helpful
product/service to your prospects. But if they face difficulties in interacting
with the website and web page then it will result in a higher bounce rate. That
is the reason why most businesses look to hire an experienced WordPress
web design company that can help them to create an appealing and highly
responsive web design that enhances desktop as well as mobile devices user
experience.
But the question comes
down to how one can enhance a mobile website user experience. If you are
scrolling the internet to find the same then you have landed on the right
article where we will be offering a detailed idea about why you need to focus
on improving your mobile
website user experience (UX).
An overview of mobile website UX (user-experience)
If you are running a
website for your business then you must have a mobile version of your website
or we can say your website must be responsive for mobile devices. Today having
a mobile responsive and user-friendly website has become the key to drive more
traffic and conversion online. If you are failing to offer a responsive website
then it will automatically harm your mobile website user experience. That is
the reason why the responsiveness of the website and user experience go
parallel.
Well, responsiveness
is not only the factor that decides your mobile website UX but there are
multiple factors that come into play when you start improving your mobile
website UX. Like the color combination, placement of visuals, CTAs, text,
information architecture, and many more. That is the reason why your mobile
website UX should get the same attention as the user experience of your desktop
website. The user experience of your mobile website will not only determine
your website engagement but also the ranking.
If you are running the
website for a long time then you must be aware of the fact that the mobile
website ranking differs from the desktop website ranking. That means your website might be ranking high
in desktop search results but it’s not necessary that it will be the same for
mobile devices. The mobile website UX (user experience) will play a major role
in deciding your mobile website conversion rate.
Today nearly 40% of
the site visitors abandon the website if they are facing difficulties in
engaging with the content as well as design. If you are looking to engage more
and more site visitors then you need to pay close attention to the website
UX/UI. Creating a user-friendly mobile website
design needs a thoughtful approach where an experienced
website design company always considers design keeping users as their
first priority.
Things like website
navigation, responsiveness, structure, and more are among the important factors
that define your mobile website UX and decide whether the user will engage with
your website and perform the desired action or not. By improving these factors
you will be able to improve your mobile website UX (user experience). But there
are a lot more on the list.
So if you are looking
to improve your mobile website user experience then make sure you stick to the
end of the article as we are going to highlight some of the important factors
that you can consider while designing or redesigning your business website. But
before that let’s take a look at why businesses need to pay special attention
to the mobile website UX.
Why do businesses need to focus on improving mobile website
user experience (UX)?
According to Statista,
nearly 4.32 billion users are actively using the internet on mobile devices.
That means there are high chances that your prospects might be searching for
your website on mobile devices. Even if they are able to find your business website
on mobile devices they should be able to get the same experience as the desktop
user gets. If you are failing to offer the same then it can lead to higher
bounce rates and lower conversion rates.
With years of
experience in developing different websites for various businesses, our
award-winning WordPress web design company has come across many cases where
businesses fail to drive the desired results just because of the poor website
UX/UI for mobile devices. Today with the increase in the number of mobile users
the success and failure of your website are very much dependent on mobile
website user experience(UX).
Mainly during the
pandemic where users have spent more time on their mobile devices scrolling
various websites than on the roads, cafes, or shopping malls. No business can
afford to offer an unoptimized mobile website to its users. Because today users
are well aware of their priorities and one among them is accessing a mobile
website with enhanced interface and user experience.
That is the reason why
it is said that the website UX and UI has become the key to getting a higher
ranking, more traffic, and conversion. Depending on the mobile website UX/UI
you offer to your audience your site visitors will decide how they will look at
your product/services and business. An optimized mobile website UX will offer
them a sense of trust which will encourage them to perform the desired action.
On the other hand, a mobile website offering a bad user experience can result
in a high bounce rate and cart abandonment rate.
Today users are easily
able to differentiate between an ambiguous website and a clear user-friendly
website. That is the reason why you need to focus on improving your mobile
website UX. There are other reasons why websites should focus on improving their
mobile user experience. So let’s take a look at
some of them:
1. Build value for your business
By creating a
high-quality mobile UX design can lead to better engagement which will help in
having more and more happy customers with fewer to no complaints. The more
happy customers you are able to produce the higher benefit your business will
get in terms of traffic and sales. If your customers are satisfied with your
website then they are more likely to try the new product or service your
website and business offers.
Not only that but it
will also help you in driving more organic traffic as your happy customers will
always share their experience and product/service to people who are looking for
it. Earlier it was mostly about word of mouth but today social media has become
another reliable channel where users share their thoughts and also help others
to find the right solution for their problem. If you are making your customers
happy then you can always be on their solution list. This way you will be able to
build value for your website and business.
So if you wonder why
you need to improve your website then remember it can help you to build value
for your website as well as your business. Read
more on
https://www.sfwpexperts.com/10-proven-tips-to-improve-mobile-website-ux-user-experience/
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