Website user
experience (UX) is one of the most crucial elements that help businesses to
create a strong online presence and enhance their reputation. In today’s
competitive marketplace if you wish to drive the desired amount of traffic and
conversion on your website then you need to create and offer an optimized website
user experience.
While there are a lot
of tips available that can help you to improve your website UX. But the
question comes down to how to measure the effectiveness of your website user
experience (UX). Today every business looks to hire an experienced website
design company because before delivering the website they measure the
effectiveness of the website UX for better results and performance.
If you have optimized
your website UX and are looking to measure its effectiveness then make sure you
stick till the end of this article as we are going to highlight some of the
important points or we can say KPIs that can allow you to measure your website
UX and its performance. But before we move ahead with further explanation let
me offer you a brief idea about who we are?
SFWP Experts is an award-winning WordPress
web design company experienced in creating highly responsive and
conversion-centric website designs for all types of businesses. Our
professionals with more than 10 years of experience have helped different
businesses from different industries to create a custom-coded website design
that drives more conversion and ROI.
Table Of Content:
- An overview of Website user experience (UX) metrics
- Why is it important to measure website user experience (UX)?
- How to measure website user experience (UX) for its effectiveness?
- Conclusion
- Frequently Asked Question
An overview of Website user experience (UX) metrics
Every business today
likes to measure things to check how good or bad it is. Whether its website
design, marketing strategy, or product/services every small thing needs to be
measured at some point in time, either to enhance its effectiveness or to
remove the errors and flaws. The website user
experience (UX) is nowhere left behind.
You might be offering
a highly needed product/service that can help your prospects in many ways. But
if you are failing to offer a website design with enhanced UX, then your site
visitor will never show interest in exploring your products. This way even
after producing an effective and helpful product you will fail to make your
product reach the maximum audience.
Well earlier most of
the websites used to face problems related to poor website
UX because businesses were not concerned about offering an enhanced
website UX. But with the increase in the buzz about website UX/UI most of the
websites have already started to optimize their website design for better
UX/UI. One can find a number of articles on the internet that can help them to
identify various tips that can help them to improve their website UX.
But today it’s not
only about identifying those tips and implementing them in your website design.
To enhance your website user experience you need to measure your website UX
effectiveness as well. Before we start identifying and understanding those
important KPIs and metrics let’s first get a detailed idea about website UX.
The term user
experience was coined by Don Norman, the UX or user experience encompasses
every small aspect of end-user interaction with the website. The true user
experience can go beyond fulfilling an end user’s needs. It is more about
satisfying your site visitors, encouraging them to return back, quick response,
better navigation, simple layout, appealing design, and many more.
If a customer landing
on your website faces difficulties in finding the right information or product
then it will directly impact your website user experience. Not only that but if
they are facing difficulties in performing the final action like buying the
product, filling contact form, and more then you will be creating a poor user
experience which can result in a higher abandonment rate.
That is the reason why
today every website should not limit itself to finding the tips and techniques
to enhance website user experience (UX). But they need-aware about of how to
measure website UX effectiveness. In the coming paragraphs, we will be offering
a detailed idea about how you can measure your website UX effectiveness. But
before that, let’s take a look into why it’s essential for websites and
businesses to measure their website UX.
If you are looking to
know how you can enhance your mobile webiste UX then make sure to check our
blog on
10
Proven Tips To Improve Mobile Website UX (user experience)
Why is it important to measure website user experience (UX)?
One primary reason why
every website should look into measuring their website UX is because when you
offer an unoptimized website UX then there are high chances that users will
look for the same product elsewhere. In the same way, if your website is
failing to offer a satisfying experience then users will not show interest in
exploring your website which will make it hard for your business to accomplish
the desired goal.
Not only that but
today more than 79% of users can abandon your website and start their search
again if the website is not optimized for a better user experience. The website
UX you create and offer not only defines your product/service reputation but
also helps site visitors to get a better understanding of your business
functioning and reputation. Have you ever wondered how your site visitors feel
if they find it difficult to navigate your website and find the right product
and information?
When your site
visitors struggle to find the right product and information then they will not
only abandon your website but there are high chances that you might start
getting negative reviews about your website and business. On the other hand, an
enhanced and measured website UX can allow you to encourage site visitors to
explore more about your website and become your paying customer.
Offering a seamless
experience will not only allow you to drive more traffic but improve your
website conversion as well. Not only that but there are high chances that your
paying customers can revisit your website in the future to make their next
purchase. There are a lot of reasons why every website should focus on
measuring its website UX. Below we are going to highlight some of them:
1. Measured UX design moves the customer to the sales funnel
Not to mention but the
traffic you are receiving can be from multiple sources like search results,
search ads, social media, email, and many more. How your prospects are able to
find your website tells a lot about where they are in the buyer’s journey.
Having a measured website UX will ensure that when a user lands on your website
design they are getting access to clear
navigation, message, design, and content that helps them to move to the
next step in the website design.
Most of the time users
landing directly on the product page get confused about where they are on your
website and how they can move to other pages. If your website is offering an
optimized and measured UX
design can guide users on where they are in the buyer’s journey and how
they can move to the next page and perform the desired action. So even if you
are able to optimize your website for better UX you need to ensure that you
measure its effectiveness for better results.
If you wish to have
such a type of website for your business then it’s always recommended to hire
an experienced wordpress web design company that
can help you to create a research-based website design that drives more traffic
and conversions on the website. Read
more on
https://www.sfwpexperts.com/8-ways-to-measure-your-website-ux-user-experience-effectiveness/
Contact Details:
213-277-9177
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Award-Winning Website Designs To Consider in 2021
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