Facebook, Instagram,
Twitter, YouTube, and more are among the most popular social media sites that
are currently used by almost every business and site owners to get access to
the huge user base. But did you know there are other social media sites and platforms
that have millions and billions of active users that you can include in your social
media marketing strategy.
If you are looking to
know more about different social media sites that can help your business and
product to reach millions and billions of people then make sure you stick till
the end of this article. We are going to highlight more than 14+ popular social
media sites that you must be using in 2020.
Table of Content:
- An overview of the importance of social media sites
- Why Is it important for businesses to use social media sites?
- 10 Best Social Media Platform That You Should Be Using in 2020
- Messenger
- YouTube
- Snapchat
- Tik Tok
- Conclusion
- Frequently Asked Question
An Overview Of The Importance Of Social Media Sites
Whether you are a
social media marketer or a marketing manager of a company looking to acquire
more leads and customers for your business it’s important to know about various
social media sites and platforms. Gone are those days when Facebook, Twitter,
and YouTube used to be the only platforms for advertisement.
Well, they are still
the most popular and leading social media sites with billions of users but
there are other social media sites and platforms that can help to maximize your
reach, engage with the right set of customers and most importantly achieve your
social media goals. There are multiple social media sites available with a
bunch of users demystifying each one of them individually will help you to
identify the right platform for your business.
So, if you have
decided to make investments in social media platforms then you took the right
decision because social media is becoming the best platform for businesses to
reach their potential customers. By investment, we are not only focusing on
money but also the time and efforts that you will invest to increase the reach
and awareness of your brand and product.
Today there are lots
of social media platforms available for marketers and each one of them has got
the potential to make your social media campaign successful. That’s why it is
important to identify the answer to a question like Does the social media site
fit your brand image? If your target audience is using a particular social
media site or not? And most importantly Can it bring the value you desire?
Keeping that in mind
we are going to highlight some of the popular and important social media
platforms that you can use in 2020. Most of them will sound familiar to you but
when it comes to using the platform your social media marketing strategy
might include very few of them.
So it’s worth reading
and identifying the working and some of the important statistics about
different social media sites so that you can leverage their features to grow
your business. But first, let’s
understand why social media is a must to include a strategy for your business.
Why Is it important for businesses to use social media sites?
Today more than 50% of
the world population uses social media and more than 54% of the social browsers
use social media to research products and services. These statistics can offer
you a good idea about the benefits of using social media for your business.
Social media users are continuously growing. That’s why it is said that
businesses that are not active on social media platforms are losing potential
customers to their competitors.
Social media is not
limited to increasing awareness but if your content is engaging then the user
will not hesitate to visit your website to know more about your product,
services, and business functioning. Today more than 81% of the US population
has at least one social media account so there are high chances that your
potential customer might be using any one of the social media sites or
platforms.
If you think your
product and services are attractive and can help users in some way then make
sure you have a social media marketing strategy for your business. Because
users are continuously scrolling social media sites and spending a minimum
of 2 – 3 hours a day on different social
media platforms. If they come across your product and services that relate to
them and sleeve their pain point then there are high chances that users will
engage with your post either by liking, commenting, or by performing the
desired action.
Today more than 97% of
marketers are using social media to reach their potential customers and 78% of
the salesperson outsell their peers using social media. So no matter what type
of product you are selling and the industry your business falls into there are
high chances that your potential customers might be on the social media
platform. Read more on
https://www.sfwpexperts.com/top-10-social-media-sites-for-businesses-in-2020/
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