Negative SEO is
considered a nightmare for websites and no business around the world wishes to
deal with it. In today’s competitive
market place every website knows how hard it is to rank on the top
for a particular keyword. A Negative SEO campaign against your website can
actually damage your website ranking and the worst part it takes a lot of time
to recover from it.
If you are not aware
of how Negative SEO works and what damage it can do to your website and its
ranking then make sure you stick to this article till the end. As we are going
to offer every small detail about negative SEO starting from what is negative SEO?
How can websites identify negative SEO attacks? And most importantly how you
can prevent those attacks.
Every year the SEO
industry is evolving with a goal to mitigate the malicious activities happening
on the web to rank websites on the top in SERP. In the early days, websites
used to implement various black hat techniques like keyword stuffing, backlink
spam, and more to rank on the top in search engine result pages.
But thankfully due to
various changes in Google’s algorithm website has started to focus more toward
white hat SEO techniques. Today ranking for a highly competitive keyword is not
easy as it was in the early days. And those who are ranking on the top or have
gained a position in the first two pages of the search engine result page frequently
come across Negative SEO attacks.
There are businesses
and people out there who may not like to see your website on top in SERP and
that is when negative SEO can help them to harm your website. If you think
negative SEO attacks are hypothetical then you should know that our SEO
professionals have helped many websites across different countries
recover from these attacks.
Negative SEO attacks
can come from any of your competitors, hackers, intruders, and more. It all
comes down to how quickly you are resolving and responding to those attacks.
In this article, we
are going to walk you through some of the important points on what is negative
SEO? Is it a real threat to your website? How can you identify and prevent
those attacks on your website?
Table of Content:
- What is Negative SEO?
- Can Negative SEO affect my website?
- How can a website determine negative SEO attacks?
- How can I protect my website from negative SEO attacks?
- How to recover from negative SEO attacks?
- Conclusion
What is Negative SEO?
Negative SEO is
defined as the malicious practice of using black hats and other unethical
techniques with the goal of sabotaging the search engine ranking of a different
website or competitor’s website. Putting it into simple words, Negative SEO
attacks are made purposely with the goal to harm the ranking and reputation of
your website and business.
When these types of
malicious attacks happen most of the business think about their competitor’s
involvement. But It’s not always your competitors that are trying to outrank
you using Negative SEO practices. Sometimes these attacks are carried out by
individuals with good knowledge about various black hat SEO practices.
However, If you are
working with an experienced
and reliable SEO agency then you don’t have to worry about these issues
because the SEO professionals are already aware of these attacks and they do
everything to prevent negative SEO attacks.
Can Negative SEO affect my website?
Undoubtedly Negative
SEO attack is something that can occur on any website belonging to any niche.
Google is always working on the backend to make these practices difficult to
accomplish. Negative SEO attacks can happen but it requires time, resources, and
ability to launch these attacks against any website. Read more on
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