Facebook and Google
are the leading and popular platforms in their own industry with a huge user
base. With billions of active users and huge data set both platforms are widely
used by companies in the digital advertising space. But when it comes to selecting the best
platform between Google ads vs Facebook ads most businesses and individuals
often get confused.
If you are one of them
looking to find the right answer then you have arrived at the right destination
as we are going to highlight every small detail about how Google ads and
Facebook ads can be beneficial for your business? And which is best
for your business. So make sure you stick till the last.
Table OF Content:
- An overview of Facebook Ads Vs Google Ads
- Basic knowledge of Facebook Ads and Google Ads
- Difference Between Facebook Ad Vs Google Ads
- Understanding The Advantage Of Using Facebook Ads and Google Ads
- Google Ads VS Facebook Ads: Which Should You Be Using?
- Frequently Asked Questions
An overview of Facebook Ads Vs Google Ads
Google and Facebook
are the two popular advertising platforms with thousands of businesses using
ads to reach their potential customers. Although Google is a search engine and
Facebook is a social media platform, both platforms help businesses to
advertise their products/services and connect with their potential customers.
But many businesses
and individuals mainly the ones that are stepping new into the online
advertising space often ask which is best?
While both the
platforms offer great audience size and targeting options it’s actually
difficult to determine the best one if you have the budget for only one
platform. It’s just like Coca-Cola and Pepsi (when you have the budget to buy
only one but like both the drinks). However, there are a few differences that
can help you to identify whether it’s right for your business or not.
Facebook currently has
2.3 billion monthly active users on the other hand google gets more than 5
billion daily searches. So from the number, you can easily determine the value
both the platform can offer to your business. Many businesses are already
leveraging the benefit of advertising on Google and Facebook Ads to increase
their product/services visibility, leads, sales, acquire new customers, and
more.
So in this article, we
are going to highlight every small detail the advantage of using Facebook ads
and google ads so that you are able to make your decision based on facts and
evidence.
Basic knowledge of Facebook Ads and Google Ads
Before we start
comparing Facebook ads and google ads it’s important to understand the basics
about how both the platforms work.
What are Google Ads?
Google is one of the
popular and world’s leading search engines that holds the largest share of
total US digital ad spend i.e 38.6%. So google is not only the popular search
engine but also the most widely used online advertising platform. Google ads
were formerly known as “Google Adwords” that generally work based on an auction
system.
If you have already
used Google Adwords then you might be aware of how Google ads work. On the
other hand, if you are new to Google ads then make sure you check out the blog
on Google
Advertising: How Much Does Google Ads Cost?
The auction process on
google is very much similar to the normal auction process but while creating
and running google ads you just have to focus on keeping your quality score
high because the ad rank (position of your ad in search results) is decided on
the factors like a maximum bid and quality score.
Not only that but your
CPC (how much you will pay when the user clicks on your ads) is also decided
based on your ad rank and the quality score. Google ads are undoubtedly the
best way to reach the maximum number of audiences that are actually interested
in your product and services. Using google ad you can drive traffic to your
website, generate leads, increase awareness, and many more.
What are Facebook Ads?
Facebook is one of the
popular and leading social media platforms with more than 2.3 billion active
monthly users. It holds a total share of 19.9% of US digital ad spend and
considered one of the most widely used social media advertising platforms. Even
today if a business plans to shift from offline to online the first thing they
do is create a business page on Facebook with a goal to connect with their
potential customers. Today more than 90 million small businesses use Facebook.
However recent
research and reports state that Facebook’s organic reach is declining. Seeing
that businesses started to use Facebook advertising and guess what many small
businesses claim that their revenue doubled just because of Facebook
advertisement. Using Facebook advertising you get access to target a vast
audience that is interested in your products/services.
Using Facebook ad
manager you can create and run various campaigns not only on Facebook but also
on Messenger, Instagram, and the audience network. Facebook ad manager allows
you to reach your target audience depending on their location, age group,
interests, and more. Using the ad manager dashboard you can easily track the
performance of your campaign.
You can use Facebook
to engage a wide range of audiences, increase your brand and business
awareness, increase the reach of your product, drive traffic on your web pages,
generate sales, and more.
If you are looking to
learn more about Facebook advertising or Instagram advertising then make sure
to check our blog on
- Facebook Advertising: How much Facebook Advertising cost
- Instagram Advertising: How much Instagram Advertising cost
Difference Between Facebook Ad Vs Google Ads
By now you might have
a clear understanding of what Facebook ads are. And what are google ads? Next,
we are going to highlight the basic difference between Facebook ads and google
ads. Depending on various factors we have compiled the data and give the basic
difference between Facebook ads and google ads.
1. Audience Size
Both the platforms
Google and Facebook help businesses and brands to reach billions of their
users. Facebook has more than 2.3 billion active users on the other hand google
gets more than 5.8 billion searched every day. So from the numbers, you can
easily recognize that both platforms have all the capabilities to help you
reach your potential customers.
And there are also
high chances that your potential customers might be using both platforms.
Because Google is a leading search engine whereas Facebook is a leading social
media platform. SO to determine which platform is best for your business you
need to know whether your potential customers are active in these platforms or
not?
You can also ask
yourself whether your product is search-oriented or social? Because even if
Google is getting more than 5 billion searches every day if your potential
customers are not one among them then advertising on google ads will not offer
any benefit in terms of revenue and ROI.
On the other hand,
Facebook has helped many newly started businesses to make their product reach
their potential customers. Both platforms can be used to reach a wide range of
audiences. It’s just about which one is working best for business and product.
2. Cost & ROI
When it comes to
deciding the best PPC platforms between Facebook and Google then cost always
plays a major role. The average CPC on google ads ranges between $1 to $3 for
the google search network and for the display network, the average CPC is
considered to be $1. On the other hand, the average CPC in Facebook ads ranges
between $0.45 to $3.77.
Remember the average
CPC is very much dependent on the industry you are working in. For example, if
your niche is into the legal industry then for running a google ad the average
CPC is considered to be $6.75 whereas
the Facebook ads have a lower average CPC of $1.32. Read more on
https://www.sfwpexperts.com/google-ads-vs-facebook-ads-which-is-best-for-businesses/
Contact Details:
213-277-9177
No comments:
Post a Comment