Instagram is one of
the popular social media platforms after Facebook with more than 1 billion
active monthly users. Being a leading image sharing platform, businesses across
different industries look to advertise their products and connect with their potential
customers. But the question is how much does it cost to advertise on
Instagram.
If you’re not quite
sure about how much it costs to advertise on Instagram? then make sure you
stick till the last. As we are going to highlight every small detail about how
the Instagram ad works and the cost you need to pay to advertise on Instagram.
Table Of Content:
- An Overview Of Instagram Advertising
- Why Should Businesses Advertise on Instagram?
- How much does it cost to advertise on Instagram?
- Different Factors That Determines Instagram Advertising Cost
- How can I lower my Instagram advertisement cost?
- Is it worth paying for advertising on Instagram?
- What is better: Instagram ads or Facebook ads?
- Conclusion
- Frequently Asked Questions
An Overview Of Instagram Advertising
Earlier Facebook ads
were considered the best and only option to reach the maximum user
by targeting niche markets. Not only that but Facebook ads also grabbed many
marketers as well as business attention as it helps them to use various
targeting features, placement features, and more to optimize their campaign.
In the same way, Facebook-owned
image sharing platform “Instagram” became the biggest opportunities for
marketers and businesses to target and connect with their potential
customers. Today more than 67% of the US adults age group between 18 –
29 use Instagram and 89% outside the US. So if you think your potential
customers are not on Instagram then we recommend reconsidering your social
media marketing strategy.
Instagram is
continuously rolling out new features for users as well as marketers. If you
have already used Facebook advertising then operating Instagram ads won’t be
difficult but it all comes down to how much it costs to advertise on Instagram.
In this article, we
are going to highlight every small detail about Instagram advertising cost and
some important tips that will help you to lower your Instagram advertising
cost. Not only that but we are also going to give a detailed report on what
influences Instagram advertising cost.
Why Should Businesses Advertise on Instagram?
Before we get started
with Instagram advertising costs let’s understand why small and large scale
businesses should advertise on Instagram? Compared to other social media
platforms Instagram is growing faster and the features offered by them is
making marketer and advertiser assume that sooner or later it’s going to be one
of the leading platforms with the maximum number of users.
According to the
marketer, US companies that are using Instagram for marketing are rapidly
growing from 53.1% in 2016 to 75.3% in 2020 beating all the other social media
platforms except Facebook. From the percentage growth, we can determine that
sooner or later it will beat Facebook as well.
Instagram uses the
same tools as Facebook making it easy for any marketer and advertiser to get
started with Instagram advertising. Not only that but both platforms are
connected so if your business is already using Facebook advertising then you
can make use of data to target your audience.
When it comes to
engagement rate, Instagram offers a higher engagement rate compared to any
other social media platform especially with it comes to. There are many
businesses out there who have benefited and their revenue grew just using
Instagram ads. If you think your product is visually engaging the Instagram ads
can help you to generate higher ROI.
Apart from that, the
appearance of Instagram ads is very much similar to the regular post. In short Instagram, ads are non-intrusive
which means your target audience is less likely to get annoyed if they come
across your ad. So, Instagram advertisements could bring a lot of value if used
in the right way with an effective strategy.
How much does it cost to advertise on Instagram?
Most of the markets
and businesses think that Instagram ads use the same model as Facebook ads and
both platforms cost the same. But in reality, the Instagram advertising cost is
very much dependent on your target audience, age group, gender, and many other
factors. So before we highlight the factors that decide the Instagram
advertising cost. Let’s get small on average how much it costs to run an ad on
Instagram.
The average Instagram
advertising cost ranges between $0.50 to $6.70 depending on what bidding model
you select for your campaign. The average CPC ranges between $0.50 to $2 per
click (the CPC is very much dependent on the demographics you are targeting. On
the other hand, the CPM (cost per impression) is about $6.70 per 1000
impressions.
All the
above-estimated costs may not be the same for your campaign, there are chances
that you might get high ad cost or low ad cost. SO let’s take a look at some of
the important factors that induce Instagram advertising cost.
Different Factors That Determines Instagram Advertising Cost
As mentioned earlier
Instagram Advertising cost is dependent on various factors. On the internet,
you will come across various numbers but to know the exact cost you need to first
understand what determines the Instagram advertising cost. There are chances
that your campaign might be costing you higher than you expected. So let’s take
a look at some of the common factors that determine Instagram ads cost:
1. Instagram Advertising Cost determined using Ad relevance
When it comes to
deciding the Instagram advertising cost then ad relevance and quality will play
a major role in increasing or reducing the wild campaign cost. Depending on the
ad relevance score one can determine how relevant your ad is to the user.
Instagram and Facebook both want their users to see ads that relate to them. Read more on
https://www.sfwpexperts.com/instagram-advertising-how-much-instagram-advertising-cost/
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