Sunday, June 28, 2020

6 Best Woocommerce Product Filter Plugin To Use In 2020





Do you want your site visitor to make a successful purchase every time they visit your WooCommerce website? Adding the best product filter plugin in your WooCommerce store can encourage your site visitors to buy the product and convert into paying customers.

Most of the time buyers land on an eCommerce website and search for a particular category, scroll through hundreds of products, and leave the website without mankind making any purchase. It’s not that they don’t want to buy the product but most of the time either they get frustrated or confused.

Being an online store owner you should always offer a solution that makes it easy for the site visitors to find the specific product and complete the buying process successfully. Because eCommerce industry is all about offering the best customer service by saving your potential customers time and money.

Undoubtedly your woocommerce store inventory can have hundreds and thousands of products. Adding product filter plugins in your woocommerce store makes product navigation easy for your online store visitors.

In this article, we will help you to determine why use product filters in your woocommerce website and what are the best product filter plugins that you can use in your eCommerce website.

If you are looking to know the best woocommerce plugin then check our blog on 20 Best WooCommerce Plugins (2020) Every Ecommerce Website Should Use

Why use a Product filter in your woocommerce website?

While creating your eCommerce website you must have created different product attributes so that your customer can select the size, color, and other specifications. Today with the increase in the number of online shopping stores, every online store is trying to grab user attention by offering an abundance of products.

That’s why a category or a subcategory has hundreds and thousands of products of different colors, sizes, and more.  The product filter helps shoppers to differentiate and find the desired product they are looking to buy. Let me explain it with an example”

A woocommerce website can have 50 to 60 varieties of a crop top in their inventory. If a shopper lands on the website and has the desired option to buy either a blue, lavender-pink or a black color crop top.

Then First the visitor will either navigate to the category bar or type in the phrase in the search box. Next in the result page, varieties of crop tops will appear to have different sizes, colors, and more.  If the store doesn’t have the product filter option then the visitor has to go through each and every option to find the desired color.

On the other hand, if the website is providing a product filter option then it will make it easy for the user to find the specific product that they are looking to buy. From the filter option, a shopper can easily filter the color option to find and buy the desired product. The product filter option reduces the number of searches and offers the results depending on shopper’s requirements.

Today with a wide range of products, offering product filters has become one of the essential aspects of a woocommerce website.  As it directly affects your sales, service, conversion as well as acquisition rate.

Without a producer filter, your site visitor will only find a long list of products. Whereas offering a product filter option enhances customer experience and encourages them to buy the product.

Now let’s find the best woocommerce product filter plugin that you can use for your website.

Best Product filter plugins to use in 2020

1. YITH Woocommerce Ajax Product Filter Plugin

If you are looking for the best and popular plugin that allows you to offer a product filter to your shopper then YITH Woocommerce Ajax Product Filter Plugin should be your primary choice. It allows your shopper to find the product with a short span of time.

Using  YITH Woocommerce Ajax Product Filter your customer can filter products by size, color, category, price, and more. Other than that it also offers filtering options like sales number, publication, and alphabetical order and more for a different type of store.

YITH Woocommerce Ajax Product Filter offers a powerful ajax product filter that allows users to get search results quickly and also ensure that the shoppers are getting the right product depending on the selected filter option. Its user-friendly interface makes it easy for the site owner to customize the filter option. It is a premium plugins that are developed by YITH.

Features:

  • Offers different layout for widgets
  • A shopper can easily filter the product by category, attribute, tags, and more. It offers additional filter options like filter by sales number, alphabetically, publication date, and more.
  • Easily customize woocomerce price filter
  • AJAX powered product searching
  • Allows you to add a slider for the filter by price
  • User-friendly interface
  • And many more


2. Advanced Ajax Product Filter

It is another powerful and popular product plugin that comes with many advanced and useful features that can be easily accessed by new beginners. From the name you can easily identify that it allows you to include ajax powered filter so that shoppers can quickly get the product result.

Advanced Ajax Product Filter comes with drag and drops features that make it easy for a noncoder to access and place the product filter anywhere in your woocommerce website. With the help of a single widget, you can easily add an unlimited filter option. Read more on
https://www.sfwpexperts.com/6-best-woocommerce-product-filter-plugin-to-use-in-2020/


Contact Details:

213-277-9177

la@sfwpexerts.com

Web design Los Angeles


Other Blogs Link:

10 Best WooCommerce SEO Plugins (2020) To Boost Your Online Presence

13 Best WooCommerce Shipping Plugins 2020 To Optimize Your Ecommerce Website Shipping Process
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Tuesday, June 23, 2020

Google Launches A New AI-Powered Platform “Keen”




Recently Google has launched its latest experiment called Keen that can be considered as an answer to Pinterest. Yes, you heard it right Google’s Area 120 that focuses on developing and creating experimental applications & services has recently announced keen that can also be considered as a new channel for traffic.


Back in July 2019, you might have come across an experimental application called Shoelace that was launched by the same team Google Area 120 (sadly they have to shut it down for various reasons). But again in the year 2020, they have come up with an attractive AI-based application.


In the recent article google’s product manager CJ Adam gave an in-depth idea about keen and mentioned that it will be “a home for long term interest” that will be launched for both desktops as well as mobile devices.


He also instructed that keen will be the place when you don’t have to spend your whole time searching and getting in-depth knowledge about your interest. Instead, it will be a place where you can share and grow your interest.


Keen was developed with the involvement of Adam and the other four colleges of  Area 120. It also involves the Google People and AI Research (PAIR) team to offer a solution that most of us were looking for a long time.


The problem keen solving……….


It’s no wonder that keen is a recently launched platform and most of the users around may face some difficulties in accessing and navigating Kenn. But from the interface and features, we can say it will be one of the best platforms that will allow the user to focus on their interest. The main focus of creating Keen is to get the user out of feeds and focus on the particular interest.


Most of the time a couple or a group has the same interest and they like to share those interests with each other. Keen has made it easy for those couples and groups to curate the content, share their collection, and explore new content based on the interests saved in searches.


In the recent article, Adam stated how their (Adam and his wife) interest encouraged them to create Keen. People around the world relate with each other when they discover they share the same interests. Keen has made it easy for them to get more curated content and share it with other people so that other people can get access to those curated content. Keen allows you to make your interests public as well as private. That means it gives you full control over selecting who can contribute and enhance your keenness.


How to access the Keen Dashboard?


To access the dashboard of keen first you need to create an account with them (sign in with google). Once you successfully sign in keen you will be redirected to the page where you can find a grid of public topics (as shown in the picture).


On the same page, you will find the “+” symbol that allows you to add the keen you desire. If you click on the symbol you will be redirected to a new page that will ask you to create a keen(as shown in the figure). Remember if the displayed public topic interests you then you can save in the keen or you can create a new keen of your desire. Read more on
https://www.sfwpexperts.com/google-launches-a-new-ai-powered-platform-keen/


Contact Details:

213-277-9177

la@sfwpexperts.com

Web design agency Los Angeles


Other Blogs Link:

Google Data Studio Guide: What is Google Data Studio? How To Use It In 2020?

Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience
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Sunday, June 21, 2020

Google Data Studio Guide: What Is Google Data Studio? How To Use It In 2020?





Facing difficulties in deciphering your Google analytics data and reporting it to your clients? If yes, then don’t worry Google Data Studio has got you covered.

Many marketers around face difficulties in accessing, understanding, and visualizing google analytics data. Because of that most of them fail to report back to their clients with authentic and reliable data. Well, data is something every client-aspect from successful marketing as well as website design companies.

Today having data is not as difficult as it used to be in the early days. Thanks to the various analytical tools available. But understanding, analyzing, and visualizing those data makes it easy for an organization to get an insight into their client’s business.

If your marketing and website design company offers the client with all the valuable analytical reports and data embedded into excel spreadsheets then we have a piece of good news for your organization.

Like other tools, Google is offering a valuable tool called Google Data Studio that is part of the Google Analytics 360 suite. There are other paid tools available but their price makes it difficult for small and medium-sized businesses to buy and access those tools. Google Data Studio is a free tool that can be accessed by all types of businesses.

In this article, you will be able to determine What Google Data Studio is and how you can use it to offer the best data overview.  First, we will help you with the basics of Google Data Studio (as it is hard to understand). Next in the final step, we will give detailed information on how to access advanced options.

If you are looking to know the upcoming google algorithm update then check our blog on  Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience

What is Google Data Studio?

Google Data Studio is one of the most effective and efficient reporting tools that allow you to convert your client’s analytics data into easy to understand and informational reports through data visualization. You can easily customize, access, and share the report through google data studio to your clients as well as to your in-house team.  In simple words Google data studio allows you to convert your analytical and search console data into reports that can be easily accessed and deciphered by any human.

How To access Google Data Studio?

1. Login to Google Data Studio

First and Foremost step involves creating an account with Google Data Studio to access the dashboard. It is always recommended to use a similar account that you are using to access Google Analytics or Search Console or Google Ads.

Once you successfully create the account you will land on the Google data studio dashboard where you can find Create option on the right side and different templates.

2. Google Data Studio Dashboard Features

The dashboard appearance is very much similar to google docs and spreadsheets. After accessing the Dashboard you will find Create Option in the right top corner. Once you click on that then you will get three options to select Reports, Data Source, Explorer.

i. Report

In this section, you can create as well as access all the reports. Not only that but you can filter and select the type of report (All, owned by me, Shared With me)

ii. Data Source

Data source allows you to check all the connections between the data studio and the original data source. Google Data Studio supports 500+ data source few of them are listed below:

  • Google Ads
  • Search Console
  • Google Analytics
  • Youtube Analytics
  • Extract Data
  • Display and Video 360
  • Big Query
  • Campaign Manager
  • Google Sheet
  • Search Ads 360


Whether you are using Google analytics or search console it is always recommended to connect it worth Google data studio to avoid offering ambiguous reports. Connect each view and property individually. If you have google analytics views for the different domains you need to connect them individually that means you need to create a different data source for each view.

iii. Explorer

From the term, you can easily figure out it’s functioning. Explorer allows you to experiment with your chart without making changes to the actual report. For example, if your report contains data about the conversion rate for the particular web page and you wish to add the data about clicks on that particular page.

You don’t have to access the report section to experiment with the data. Instead, you can transfer it to your lab (Explorer). You can add the data and check its effectiveness. If you think that changes made can add more value to the report then you can save and transfer back to report or delete the data.

iv. Report Gallery

It allows you to access different templates and examples offered by Google Data Studio.

v. Connect To Data

In this section, you can add or connect data sources like google ads, analytics, search console, and more. Google analytics and search console are the basic free tools that every website uses.

So the question is how to connect data sources with Google Data Studio?

Once you select the Google  Analytics or Google search console you will find an Authorise button. Click on the authorize button to grant permission. Next after authorizing, you have to select the account, property, and view (As shown in the figure).

After selecting all those fields click on the Connect button in the top left corner. Beside connect, you will find an option called “Field editing in reports” you can leave it On. But if you are sharing the data with the client and colleague where you don’t want to grant full access then you can turn it off. Read more on
https://www.sfwpexperts.com/google-data-studio/


Contact Details:

213-277-9177

la@sfwpexperts.com

Web design Los Angeles


Other Blogs Link:

Reduce Shopping Cart Abandonment Using Different Techniques In 2020

Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020
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Saturday, June 20, 2020

Top 6 Trends In Ecommerce Web Development -Telegra.ph


In the current scenario, every business can create a strong online presence, no matter if it is small or big in size. It became possible due to the evolution of the eCommerce platforms. Moreover, online shopping has become the primary choice for many shoppers these days to make a purchase. Initially, you might not be able to compete with Amazon and eBay stores but that doesn’t mean you can’t run a successful business online. The key to online success is to give your customers what they want and also provide them with a reason for why they should buy from your site. Besides this, you also need to keep up with the trends in eCommerce design and development so that you could get some ideas about how you should reach out to a large number of people. 
In most of cases, it is the design of eCommerce websites that impresses the visitors and they tend to purchase any product or service from that site. It means you should adopt the latest web design trends for your site if you want to reach out to a large number of people. Research some web design companies that can assure you of creating interactive web designs that look and feel similar to top eCommerce sites. You can also rely on SFWPExperts - An innovative web design Los Angeles company that offer quality web design services and can create multiple stunning pages for your site. We are well-known for offering the highest number of successful projects that are still making a lot of money. 

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213-277-9177
la@sfwpexperts.com

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Wednesday, June 17, 2020

Reduce Shopping Cart Abandonment Using Different Techniques In 2020




Are you looking to reduce shopping cart abandonment of your eCommerce website?

Shopping cart abandonment is one of the most common problems faced by almost every eCommerce website. Sometimes your eCommerce website design drives away shoppers, Whereas most of the time checkout page issues give rise to shopping cart abandonment.

Other than eCommerce website design and checkout page issues there are other problems that abstain customers from performing the desired action.  So the question is how to reduce shopping cart abandonment issues?

Don’t worry our marketing and eCommerce website design experts have got you covered, Below we have listed all the problems and solutions for reducing cart abandonment. But before that look at the below statistics to know what encourages cart abandonment?

In this article, we will help you to identify the reasons behind shopping cart abandonment and how you can resolve those issues to reduce cart abandonment.

If you are looking to improve your eCommerce sales and conversions then check our blog on Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020

What is Cart Abandonment?

Cart Abandonment refers to the term used in eCommerce when a customer adds the item into the cart and leaves the page without completing the action. Even if your customer moves the cart item into the checkout page and leaves the website without making the final purchase then it is considered as Shopping cart abandonment.

Cart abandonment differs depending on the different industry as shown in the above bar chart. If you wish to calculate the shopping cart abandonment rate then you can do it by dividing the total number of completed purchases by the number of carts created subtract by 1 X 100 to get the cart abandonment rate.

Why do customers abandon carts?

Whether you are aware or not but today more than 70% of the shoppers abandon the cart after facing various problems during the checkout process. Yes, its true earlier customers used to compromise, but with the increase in the number of eCommerce websites, it has become essential for every website to minimize every small mistake.

Lack of transparency into checkout process elements like hidden shipping cost, no detail about the return policy, and more are the reason behind shopping cart abandonment. But it’s not limited to that, there are other reasons that give rise to shopping cart abandonment.

So, Before jumping onto how to reduce shopping cart abandonment first we need to identify why customers abandon carts?  Once you are aware of the problem then it will become easy for you to find the proper and effective solution.

Confusing Checkout process: You the customer are landing on your eCommerce website to get satisfactory and easy navigating to final purchase. Creating a long and baffling eCommerce checkout process frustrates customers and becomes the major reason behind the shopping cart abandonment. A multi-step checkout process can benefit you but it frustrates customers and slows dons their buying process.

High shipping cost: Shipping costs are not visible at the beginning of the page, customers come across those shipping costs only after entering into the checkout page. If your customer comes across high or unexpected shipping costs that they didn’t anticipate then it will directly affect the final purchase. Offering high shipping costs automatically drives the customer away from the checkout page that becomes the reason for shopping cart abandonment.

Security Issues: There is no doubt that today every user wants their account and payment details to be secured. With the increase in online frauds, users are becoming more cautious about security. If your site visitor fails to find a secured environment or HTTPs secured website then without any hesitation they will abandon the cart.

Forcing visitors for Account Creation: Visitor’s details help eCommerce websites in different ways like contacting them, retargeting and more. But forcing them to create an account before purchasing any provides leads to cart abandonment issues. A first-time shopper may not show interest in creating an account. If your e-commerce website is making it mandatory for users to create an account then you are already losing lots of customers.

Unclear Refund And Return Policy: Whether you are aware or not but today many online shoppers have started to face difficulties like getting the damaged product, color change, receiving the different products, and more. A clear refund policy encourages shoppers to buy the product. Whereas an ambiguous return policy gives rise to car abandonment. Every shopper expects a clear refund and returns policy so that if they receive a wrong or damaged product they can easily return and receive a new one.

Ambiguous Delivery date and time: Online Shoppers prefer accuracy if your checkout page is displaying unclear delivery time and date like within 10 days delivery, get it between 5-10, and more then your shopper will abandon the cart without even getting next thought. There are many websites that are offering accurate delivery time like get it on Wednesday 10 June and more.

Quantity Restriction: Most of the time shoppers don’t add product quantity just to check whether they can buy them or not. But there are times when your product can be liked by multiple people and the shopper might be ordering for every one of them. Putting restrictions on product quantity can frustrate the customer and they may abandon the cart without even making a single purchase.

Less payment option: Every shopper has a different payment method some may prefer to make payment through PayPal, Skrill, Apple pay, and more. Whereas most of them like to make payments through Credit Card, debit card, or gift cards. Offering fewer payment options to shoppers gives rise to shopping cart abandonment.

Slow website and app: It falls under SEO but a slow loading website and checkout page give rise to shopping cart abandonment. Very few customers show interest in making a successful purchase after getting a slow website experience. Mainly if your checkout page is slow and flooded with bugs then your shopper may face difficulties in filling the shipping as well as personal details. These types of problems drive away shoppers and give rise to cart abandonment.

Checkout page without the “Apply Coupon/Promo code” option: There shouldn’t be any discussion on the importance of coupons. It is one of the most effective ways to drive conversion. If your eCommerce website is failing to offer coupons and promo code then your shopper will not hesitate to abandon the cart. Because there are a lot of competitors out there that are offering various coupon codes to attract shoppers.

Next after identifying shopping cart abandonment issues let’s dive in and check how you can reduce cart abandonment. Read more on
https://www.sfwpexperts.com/reduce-shopping-cart-abandonment-using-different-techniques-in-2020/


Contact Details:

213-277-9177

la@sfwpexperts.com

Web design Los Angeles


Other Blogs Link:

14 Best Ways To Increase eCommerce Conversion Rate 2020

Top 10 Ecommerce Web Design Trends 2020 For Your Online Store
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Monday, June 15, 2020

Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020




Checkout Page optimization is one of the underrated processes in e-commerce website design but the most effective ways to drive more conversions and sales. Today more than 70% of the shoppers abandon the cart after facing various problems during the checkout process.

So the question is why users abandon the cart during the checkout process?

Most of the eCommerce websites focus on optimizing their website appearance, navigation, product appearance, site experience, and more. Yes, these are important aspects of a successful eCommerce website design.

Because when shopper lands on your eCommerce website, your first impression will encourage them to explore more products and services. But if you want them to make a successful purchase then you need to have an optimized checkout page.

Checkout page optimization reduces the chances of losing customers and sales. Don’t worry you don’t have to buy any tools or software to optimize your checkout pages. We will help you to resolve the issue of abandonment cart. It can be easily resolved by making small changes to your checkout page.

In this article, we will help you to determine, the difference between one-page checkout and a multi-step checkout page, and different ways to optimize the checkout page to drive more conversion and sales.

If you are looking to reduce post-purchase dissonance of your eCommerce website users then check our blog on 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance

What is a Checkout Page?

It refers to the pages on the eCommerce website that appear during the customer’s final product purchase. The eCommerce checkout page is similar to the physical checkout that most of us do in the physical store. But in eCommerce checkout page customer provides shipping address and personal details.

Checkout pages are categorized into two parts: one-page checkout and multi-page checkout. So let’s dive in and see what is one-page and multi-page checkout and which is better for an eCommerce website.

One page vs Multi-Step Checkout Page

From the terms, you can easily identify that one step checkout includes all the necessary elements like billing, shipping address, payment info, and more on the same page. And allows users to complete the checkout process on the same page. Whereas Multi-step checkout has different checkout pages for different elements. In recent years, a one-step checkout process has started to grab many eCommerce site owner’s attention. So let’s dive in and see what’s the advantage of using One page and Multi-step checkout process.

One Page Checkout Advantage

  • Compared to Multistep its faster. Using One-page checkout for an e-commerce website doesn’t reduce the checkout process elements but it’s on a single page which makes it easy for the user to fill all the details and saves time.

  • It allows you to persuade the user by offering fewer checkout elements on the same page. Ecommerce is all about offering a satisfactory experience to the user. One-step checkout process allows the user to know how many steps they have to fill to complete the purchase. Fewer steps encourage them to complete the purchase and visit again on your website.

  • Offers Navigation less experience. As all the checkout elements are on the same page, your visitor doesn’t have to navigate to other pages to changes or edit their information all can be done on the same page (sounds persuading right?)


Multi-Step Checkout  Process Advantage:

  • It allows you to collect data from users. The multi-step checkout process allows you to collect user data in different steps. Even if your customer fails to make a purchase then also you will be having their data like email to contact them. For example, if your first page is about asking the user to offer their email address and on the next page you customer abandons checkout process, you will still have his/her email address to send abandoned cart email.

  • In multistep checkout, you don’t have to focus on design and add too many UI elements to grab their attention. Users know that it is meant for collecting their details like shipping addresses,  personal details, and more so they don’t expect too many design elements. Instead, a simple layout with minimalistic design can be more effective.


How To Improve Checkout Page Conversion?

1. Get your site visitors Email Address

Most of the eCommerce website owners think once their visitor adds the product they will surely make the purchase. If you are among them then its time for the reality check. In reality, only a few customers make a successful purchase after adding the product into the cart or into your check out page. Read more on
https://www.sfwpexperts.com/checkout-page-optimization/


Contact Details:

213-277-9177

la@sfwpexperts.com

WordPress website design company


Other Blogs Link:

5 Best WordPress Landing Page Plugins To Use In 2020

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Friday, June 12, 2020

5 Web Design Trends That Are Hard To Let Go In 2020 - Kinja


Illustration for article titled 5 Web Design Trends That Are Hard To Let Go In 2020
2019 has been a year of many launches and upgrades.
The designs that went stale have seen enhancement, features that became obsolete were changed, and navigation that users were tired of were positioned differently.
Not just this, even a handful of new web designs like mouse trails, blobs, brutalist pattern, and retro vibes captured a large portion of the web.
Don’t you think these were unexpectedly good?
Well, 2020 is going to be even better and mark my words you will be amazed by seeing the latest web design trends.
Now you might be thinking what so interesting is about to arrive this year, right?
To be clear, it’s not about anyone, two or three state-of-the-art but many.
Of course, we won’t make you wait any longer and take you to the compiled list of new web design trends the next moment.
However, before letting you know what new you will be seeing in 2020, we want you to be familiarized with the leading web design company in Los Angeles - SFWP Experts. Having over ten years of experience in crafting unique digital experiences, this is the company to approach if you want really impressive websites to be designed. Catering to hundreds of clients around the world without delaying projects, they have emerged as a clear winner in the customer satisfaction offer. You can collaborate with them to avail of a wide range of business-growing services like professional web design, web development, theme design, logo design, online marketing, PPC, SEO, and whatnot.
With that done, now we will turn to top web design trends of 2020 that are compelling us to look at.
Read More: 5 Web Design Trends That Are Hard To Let Go In 2020
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Contact Details:
213-277-9177
la@sfwpexperts.com

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