Tuesday, June 23, 2020

Google Launches A New AI-Powered Platform “Keen”




Recently Google has launched its latest experiment called Keen that can be considered as an answer to Pinterest. Yes, you heard it right Google’s Area 120 that focuses on developing and creating experimental applications & services has recently announced keen that can also be considered as a new channel for traffic.


Back in July 2019, you might have come across an experimental application called Shoelace that was launched by the same team Google Area 120 (sadly they have to shut it down for various reasons). But again in the year 2020, they have come up with an attractive AI-based application.


In the recent article google’s product manager CJ Adam gave an in-depth idea about keen and mentioned that it will be “a home for long term interest” that will be launched for both desktops as well as mobile devices.


He also instructed that keen will be the place when you don’t have to spend your whole time searching and getting in-depth knowledge about your interest. Instead, it will be a place where you can share and grow your interest.


Keen was developed with the involvement of Adam and the other four colleges of  Area 120. It also involves the Google People and AI Research (PAIR) team to offer a solution that most of us were looking for a long time.


The problem keen solving……….


It’s no wonder that keen is a recently launched platform and most of the users around may face some difficulties in accessing and navigating Kenn. But from the interface and features, we can say it will be one of the best platforms that will allow the user to focus on their interest. The main focus of creating Keen is to get the user out of feeds and focus on the particular interest.


Most of the time a couple or a group has the same interest and they like to share those interests with each other. Keen has made it easy for those couples and groups to curate the content, share their collection, and explore new content based on the interests saved in searches.


In the recent article, Adam stated how their (Adam and his wife) interest encouraged them to create Keen. People around the world relate with each other when they discover they share the same interests. Keen has made it easy for them to get more curated content and share it with other people so that other people can get access to those curated content. Keen allows you to make your interests public as well as private. That means it gives you full control over selecting who can contribute and enhance your keenness.


How to access the Keen Dashboard?


To access the dashboard of keen first you need to create an account with them (sign in with google). Once you successfully sign in keen you will be redirected to the page where you can find a grid of public topics (as shown in the picture).


On the same page, you will find the “+” symbol that allows you to add the keen you desire. If you click on the symbol you will be redirected to a new page that will ask you to create a keen(as shown in the figure). Remember if the displayed public topic interests you then you can save in the keen or you can create a new keen of your desire. Read more on


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