Facing difficulties in
deciphering your Google analytics data and reporting it to your clients? If
yes, then don’t worry Google Data Studio has got you covered.
Many marketers around
face difficulties in accessing, understanding, and visualizing google analytics
data. Because of that most of them fail to report back to their clients with
authentic and reliable data. Well, data is something every client-aspect from
successful marketing as well as website design
companies.
Today having data is
not as difficult as it used to be in the early days. Thanks to the various
analytical tools available. But understanding, analyzing, and visualizing those
data makes it easy for an organization to get an insight into their client’s
business.
If your marketing and
website design company offers the client with all the valuable analytical
reports and data embedded into excel spreadsheets then we have a piece of good
news for your organization.
Like other tools,
Google is offering a valuable tool called Google Data Studio that is part of
the Google Analytics 360 suite. There are other paid tools available but their
price makes it difficult for small and medium-sized businesses to buy and
access those tools. Google Data Studio is a free tool that can be accessed by
all types of businesses.
In this article, you
will be able to determine What Google Data Studio is and how you can use it to
offer the best data overview. First, we
will help you with the basics of Google Data Studio (as it is hard to
understand). Next in the final step, we will give detailed information on how
to access advanced options.
If you are looking to
know the upcoming google algorithm update then check our blog on Google
Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience
What is Google Data Studio?
Google Data Studio is
one of the most effective and efficient reporting tools that allow you to
convert your client’s analytics data into easy to understand and informational
reports through data visualization. You can easily customize, access, and share
the report through google data studio to your clients as well as to your
in-house team. In simple words Google
data studio allows you to convert your analytical and search console data into
reports that can be easily accessed and deciphered by any human.
How To access Google Data Studio?
1. Login to Google Data Studio
First and Foremost
step involves creating an account with Google Data Studio to access the
dashboard. It is always recommended to use a similar account that you are using
to access Google Analytics or Search Console or Google Ads.
Once you successfully
create the account you will land on the Google data studio dashboard where you
can find Create option on the right side and different templates.
2. Google Data Studio Dashboard Features
The dashboard
appearance is very much similar to google docs and spreadsheets. After
accessing the Dashboard you will find Create Option in the right top corner.
Once you click on that then you will get three options to select Reports, Data
Source, Explorer.
i. Report
In this section, you
can create as well as access all the reports. Not only that but you can filter
and select the type of report (All, owned by me, Shared With me)
ii. Data Source
Data source allows you
to check all the connections between the data studio and the original data
source. Google Data Studio supports 500+ data source few of them are listed
below:
- Google Ads
- Search Console
- Google Analytics
- Youtube Analytics
- Extract Data
- Display and Video 360
- Big Query
- Campaign Manager
- Google Sheet
- Search Ads 360
Whether you are using
Google analytics or search console it is always recommended to connect it worth
Google data studio to avoid offering ambiguous reports. Connect each view and
property individually. If you have google analytics views for the different
domains you need to connect them individually that means you need to create a
different data source for each view.
iii. Explorer
From the term, you can
easily figure out it’s functioning. Explorer allows you to experiment with your
chart without making changes to the actual report. For example, if your report
contains data about the conversion rate for the particular web page and you
wish to add the data about clicks on that particular page.
You don’t have to
access the report section to experiment with the data. Instead, you can
transfer it to your lab (Explorer). You can add the data and check its
effectiveness. If you think that changes made can add more value to the report
then you can save and transfer back to report or delete the data.
iv. Report Gallery
It allows you to
access different templates and examples offered by Google Data Studio.
v. Connect To Data
In this section, you
can add or connect data sources like google ads, analytics, search console, and
more. Google analytics and search console are the basic free tools that every
website uses.
So the question is how
to connect data sources with Google Data Studio?
Once you select the
Google Analytics or Google search
console you will find an Authorise button. Click on the authorize button to
grant permission. Next after authorizing, you have to select the account,
property, and view (As shown in the figure).
After selecting all
those fields click on the Connect button in the top left corner. Beside
connect, you will find an option called “Field editing in reports” you can
leave it On. But if you are sharing the data with the client and colleague
where you don’t want to grant full access then you can turn it off. Read more on
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