Are you looking to know what is the importance of
transactional email in the eCommerce industry?
With the increase in email users, Transactional emails have
become the most important aspect of a successful eCommerce store. It allows the
e-store owner to efficiently notify their customer about the purchase details,
helps them to reset their account info and allows them to take feedback from
customers.
In the eCommerce industry, transactional email has many uses
and it plays an essential role in fulfilling customer needs. If utilized
properly it can help you in uplifting your store sale. Yet most of the online
store owners see transactional email as an unimportant part of the eCommerce
store.
That’s why in this article we have given in-depth information
about what are transactional emails? And what are the different examples of
transactional emails?
What are Transactional
Emails in eCommerce?
Transactional emails are an essential part of an eCommerce
website that contains information the recipient wants after completing a
transaction. Whenever your customer
makes some purchase form your e-store then they receive a transactional email related to order confirmation and
shipping details.
These types of mail have a high open-rate because these types
of emails contain order completion info, account activation email, password reset email and many more. That’s
why they are called transactional emails.
Generally in eCommerce, there are two types of email sent by
store owner Marketing email and
Transactional email. Marketing emails are sent in bulk targeting groups of people that fall under the same buyer behaviors.
whereas transactional email is a one on one email that contains order details, receipt, shipment id and
many more.
Transaction email has a more open rate than any other email.
Now you may say that obviously, people will open to see the order details after
completing their payment. Yes, I agree with your thought.
But you might not be aware that a transactional email
campaign can boost your revenue by 33%. You read it right, a transactional
email with dynamic content can increase your conversion rate. To optimize your
conversion you can include a live social feed or cross-sell recommendation in
the transaction email campaign. If you know that people open your transactional
email then why not use its advantage to promote a product.
If you are an online shopper then you might have come across
these transactional emails. These types of emails are generated automatically
after a customer purchases in your woocommerce store.
What are the different
examples of Transactional email in woocommerce?
1. Purchase Completion Email (Order/Receipt)
After completing the purchase, every customer looks for order
confirmation details and purchased a product receipt. These types of details
are sent right away after the customer successfully purchases the product.
If you are an eCommerce retailer then you need to send an
order confirmation email to your recipient because this type of email contains
order and delivery details. By sending order confirmation transaction email you
are letting your customer know that their order has been placed and they will
be receiving the order soon.
When your customer purchases a product from your store that
means they are interested in your product and by recommending them products
through transactional email. You can improve your store sales performance and
revenue.
As you can see in the example, after completing a purchase
amazon is sending their customer confirmation mail that contains order details
and product recommendation. This type of transactional email has more than 60%
open rate. So, you can use it as a marketing opportunity to promote products
that are similar to purchased products.
Order confirmation emails are not limited to sending receipt
and order details. If you are into selling digital products then you can send
ebook, pdf, or any digital products by embedding it into transactional email. Read
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