Emails are considered as an important part of every
WooCommerce store. If you want to drive customers to your business and boost
your sales then you need to use email as your communication medium.
More than 70% of the marketer tells that email is the best
customer acquisition and retention channel. Compared to other marketing
channels like social media, PPC and many more emails have a median ROI of 122%. That’s why marketers say
that sending the right email at the right time will surely help you in driving
more conversion. With WooCommerce, you can easily set up and handle emails to
optimize your store performance.
If you want to know the hidden cost behind setting up a
WooCommerce store then check our blog on How much does it cost to
run a WooCommerce store?
So in this blog, we will be discussing how to set up an email
in WooCommerce and what are the popular plugins you can integrate into your
WooCommerce store?
What is the role of
email in WooCommerce?
Email plays an important role in making an e-commerce website
successful. Many small and large e-store owners rely on email because emails
make it easy for them to communicate with their customers.
Many people around may say that emails are only limited to
sending transactional emails and newsletters. But very few know that email can
be used to draw traffic, cross-sell products and many more. If segmented
properly, you can convert your subscribers into paying customers.
Top influencers and marketers are predicting that email will
play a crucial role in eCommerce websites. Instead and visiting the website and
buying product users will be able to purchase
the product directly through email.
Google has the technology called PonyExpress, where users can directly pay and buy the products in
emails soon they will be making it accessible to everyone. Emails are not
limited to sending the order notification, if crafted and used properly it can
help you in improving your sales and revenue
Now you may wonder how email can improve your WooCommerce
store revenue. Well, using emails you can persuade your potential customer by
sending marketing emails and transactional emails.
What is the use of Transactional
email in WooCommerce?
Transactional emails are an essential part of an eCommerce
website. Whenever your customer makes some purchase form your e-store then they
receive a transactional email related
to order confirmation and shipping details.
Generally in eCommerce, there are two types of email sent by
store owner Marketing email and
Transactional email. Marketing emails are sent in bulk targeting groups of people that fall under the same buyer
behaviors. whereas transactional email is a one on one email that contains order details, receipt,
shipment id and many more.
If you are an online shopper then you might have come across
these transactional emails. These types of emails are generated automatically after a customer purchases in your
WooCommerce store.
How to set up emails in
WooCommerce?
Many large and small eCommerce retailers are investing huge
amounts in optimizing their email service. Because they know that email has a
higher reach than any other marketing channels and it is a cost-effective
platform.
With WooCommerce you can easily set up and customize your
transactional email template, content, subject line and many more. Its
user-friendly interface makes it easy for the user to set up and access the
email features.
If you want to set up email for your WooCommerce store then
- Got to WordPress dashboard
- Navigate to WooCommerce
- Under WooCommerce, you will find the setting option
- Click ion setting (you will be redirected to setting page)
- In the top menu bar click on the email
In the email tab, you will find various transactional email
options. This section will help you in configuring email related to shipment
details, account password reset, completed order, refunded order, and many
more.
If you click on any option then you can configure the subject
line, email heading, additional content, etc that your users will be getting on
behalf of the purchase they made from your store. Read more on
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