Are you looking to improve your WooCommerce website ranking
in SERP?
Search Engine Optimization (SEO) is one of the basics and
most important steps that will help your product page to rank in SERP. If your website is not optimized for SEO then
you are losing sales. No matter what type of layout and interface you are
providing to your user.
To know more about SEO check our blog on Inbound
Marketing Series: What is Search Engine Optimization? Types And Example
Explained
If you want your potential buyers to visit your website then
it is important for you to rank your website on the top in SERP. Optimizing
your website for SEO will make it easier for the user to find the right product
within your website.
With the increase in competitors, it has become difficult for
an eCommerce website to rank on #1st. But proper SEO guidance and tricks will
surely help your WooCommerce website to attract potential buyers on your
website
Therefore in this article, we will be providing some tips
that can help you in optimizing your eCommerce website. Implementing these tips
can help you in ranking your product page on the top in SERP. If used properly
these tips will surely help you to outperform your competitors.
Why should I optimize my
WooCommerce website for SEO?
SEO plays a crucial role in bringing a website on the top in
the search engine result page (SERP). Today almost every user looks for the
solution in google and a website ranked on the top providing the solution gets
an abundance of organic traffic. If you look at the Pie-chart you can discover
the search percentage distribution across 10 web properties. Google alone has
59.30 percentage of searches across the US.
If you are an online retailer then it is important for you to
know that most of the organic traffic comes from google. If you want to boost
your sales then it is important for your products to rank #1 in SERP. Even if your website ranks on the 2nd or 3rd
position in SERP then there will be a huge difference between the number of
visitors on the 1st website and your website.
Focused keywords play an important role in deciding the rank
of a website. Embedding focused keywords in your web page title, URL,
description can help crawlers in deciding the rank of your webpage for the
particular keyword. But remember to always palace those keywords naturally. If
you try to forcefully add the same keyword in a different position then there
are chances that your website may get penalized by search engines.
That’s why in the e-commerce industry SEO plays an important
role in driving conversion. A small difference in the ranking can impact your
sales. Because when a user looks for some products like shoes or cloths and if
he/she finds the right product on the website ranked on #1 then they may not
bother to visit the website ranked on the 2nd.
Now you might be clear with the importance of SEO for an
eCommerce website.
Is WooCommerce good for
SEO?
If you are creating an eCommerce website then it is really
important to know whether the platform you are using to create your online
retail store is SEO friendly or not. There are other popular eCommerce
platforms like Magento and Shopify providing SEO friendly features.
So the question is what makes WooCommerce different from
other platforms?
In simple words Yes,
WooCommerce is an SEO friendly eCommerce platform because WooCommerce is a plugin that is integrated
with WordPress. And WordPress is a well-known SEO friendly CMS platform. In
reality, the WooCommerce plugin code is optimized for SEO but doesn’t provide
much of SEO features. Only when it is integrated with WordPress it becomes an
SEO friendly eCommerce platform.
WooCommerce is SEO friendly but you can optimize your website
ranking by downloading free SEO plugins
and using the various SEO techniques. Yoast SEO is one of the most popular
plugins used by almost every WordPress and WooCommerce website owner. Integrating
this plugin can help you in identifying the small SEO mistakes carried out by
most e-commerce websites.
While creating a new WooCommerce store, it is up to you to
upload the product data like image, description, title and many more. But before uploading it if you are ready with
the proper strategy then it will surely boost your WooCommerce product page
ranking. You can use the mentioned tips to create an effective SEO strategy for
your WooCommerce product page.
Tips To Optimize Your
WooCommerce Website For SEO
Set up WordPress SEO
Before moving any step further we recommend you set up SEO in
WordPress dashboard. Earlier in this article, we have mentioned WooCommerce is
a plugin that is integrated with WordPress. So if you successfully set up your
WordPress for SEO then it will become easy for you to optimize your eCommerce
website ranking.
You can check our article on 10
Underrated On-Page and Off-Page SEO Activities Explained With Examples
to know about each and every detail related to SEO setup. Going through this
article will surely help you in resolving many doubts that you might be facing
related to SEO.
Another way to set up SEO in WordPress is by downloading
Yoast SEO. There are so many advantages of installing Yoast SEO like it will help
you to add an SEO sitemap, identify focused keywords on the page and many more.
So, you can download the Yoast SEO plugin in your WordPress
dashboard then go through the SEO article to determine the changes you have to
make in the SEO field for your products.
After reading the SEO guide you can come back to this article to
identify the tips for your WooCommerce SEO. Read more on
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