Emails have been around the user since the 1980s and till
date, it is considered to be the most effective way of communication. People
get emails every day, and it can be about official messages, newsletters, promo
codes of the product, signup form, welcome message, new product arrival info,
etc.
If you go in-depth on how email came into the picture. Then
you will come across these two popular names in the world of email “ Ray
Tomlinson and Shiva Ayyadurai”. In 1972, Ray Tomlinson was credited for
inventing email. During that time, emails were used to send messages to various
users of the same computer. Later in 1978, Siva Ayyadurai began his work on the
email system and in 182, he copyrighted his software, called “Email”.
Emails have always been the most effective and productive way
of marketing. A study says that emails are 40 times more effective in acquiring
new leads than any other marketing technique. There are various agencies that
provide email marketing services. But most of them fail to create an effective
set of strategies that can make your users to remember your product and brand
for a long time. SFWP Experts, a
marketing agency in Los Angeles has succeeded in creating unconventional
marketing strategies that can make a long-lasting effect on the user’s memory
about your brand and product.
In the succeeding series of Inbound
marketing, we have discussed different types
of SEO and strategies of content marketing. In this article, we
will be covering one of the well-known inbound channels called “Email
Marketing”. There are numbers and stats mentioned in the article that may
surprise you and make your marketing strategies to divert more on using email
marketing.
So, let us give you in-depth knowledge of Email marketing.
Table of Content
- What is Email Marketing?
- Email Marketing Checklist
- Different Types of Email Marketing
- 8 Important Metrics of Email Marketing
- Difference between Deliverability and Delivery Rate
- How to Increase Email Open Rate?
- Advantages & Disadvantages of Email Marketing
- Why Most Small And Big Brands Rely on Email Marketing?
- How to Grow a companies Email List?
- Email Marketing Examples
Read more on:
For More Details:
Contact Us:
Email: la@sfwpexperts.com
Contact No: 213-277-9177
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