Email Marketing
A Jeep parts and accessories online retailer based out in
North America was finding a way for how to do brand awareness, further in the
automotive marketplace, increase the website conversions, improve the search
engine rankings, and boost sales through the website.
Still being available so many marketing channels to companies
these days, why email marketing is a popular choice? Just because it works
effectively. Research from McKinsey states that email marketing has an ROI of
$43 for each of the spent dollars. And these numbers are 40 times higher if
compared to that of social media. To get your projects of website design or the
field you trade-in, email marketing is one of the most effective ways to spark
a conversation with your prospective customers.
Not to forget here, your email marketing campaign should be
amazing to achieve that ROI but if your webpage design is not up to the quality
then you might lose those customers to competitors with high-quality website design.
Go on reading if you want to learn the ways to improve your
email marketing for reaching out to more customers and convert them -
Segmentation Tool
The key to be succeeding, in your email marketing campaign is
reaching out to the right audience. For that, what you can do? Break down your
email list into various segments that would be based on the demographic
structure of your audience. Through it, you can make sure the right offer makes
it to the right customer.
To let you know, segmentation is an effective email marketing
tool and the research from MailChimp has shown that mail campaigns that are
segmented have almost a 15% higher open rate than those are not segmented.
Here are the few ways that you can try out to improve your Email
Marketing:
Input Strong Subject
Line
Research from Convince & Convert shows that 33 % of email
recipients open their emails based on what is given in the subject line alone.
Writing a strong subject line by investing a lot of time means it will pay off
with the higher open rates.
Since we are mid-tech giants, you can find us in the list of top
reputed web design Los Angeles companies. It’s because, helping our
clients is our responsibility and we want to do that transparently. Read more on http://bit.ly/2P8wxVr
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