Website redesign has become an integral part of every
website that is carried out every 4-5 years. If you are planning to redesign or
have already redesigned your existing website then you have made the right
decision because redesign helps you to work with lots of data using which you
can improve your website user experience, traffic, conversion, and more.
But if you are not
getting your website redesigned by an experienced website design
professional then you might come across problems like pages not
working, problems with visuals and one of the most common problems faced by
every website is “Traffic-Drop”. Yes, most of the time due to small mistakes
website comes with rank drop and traffic drop-related issues after redesign
their website.
If your website is
facing the same traffic and rank drop issues then you have landed on the right
article where we are going to highlight some of the important tips that you can
consider to avoid traffic-related problems after getting your website
redesigned.
If you’re reading this
article then you must have redesigned your existing website. But if you are
still in the research process then you must consider our well-crafted article
on website redesign:
Website
Redesign Guide: How to Redesign A Website In 2021?
Ecommerce
Website Redesign: 10 Tips To consider before redesigning your online store In
2021
Table Content:
- An overview of traffic drop after the website redesign
- What causes a website to lose traffic after a website redesign?
- How to Avoid Traffic Drop-Related Issues After A Website Redesign?
- Conclusion
An overview of traffic drop after the website redesign
No matter how
attractive and converting the website design you had during the launch of your
website. If you are stuck with the same design then it’s important for you to
know that every year website design trends get an update so as your
competitor’s website and users’ expectations. That’s the reason why we said in
the beginning that website design has become an integral part of every website.
Because every website has to go through the redesign process mainly those who
opted for DIY (Do it yourself) or freelancers.
Newly started
businesses opt for these options because they start with a tight budget but
once they start getting huge traffic on their website they plan to redesign
their existing website. There comes a time when every website looks to redesign its existing website
for some or another reason. Because it becomes impossible for a website to stay
competitive with an outdated design when there are so many changes occuring
whether its algorithm changes, users’ behavior change, and more.
If you haven’t planned
to redesign your website then it’s essential to get it done by a highly
experienced website design company. However, if you have recently
redesigned your existing website then you must have acknowledged that during
the redesign process the website has to go through a multitude of changes
whether its design, metadata, or title. Almost every website feels excited
after redesign becomes that expect to higher traffic, conversions and sales.
Yes if done in the right way then the results help you in growing your website
and business in the online competitive marketplace.
But sometimes the
reality fails to meet the expectation, sometimes instead of gaining traffic
websites, owners start losing the website traffic, rank, and most importantly
conversion. Well, the key to avoiding these types of issues is by identifying
what changes in your website can break the SEO or changes that can make it
difficult for search engine bots to crawl your website design more smartly.
If your website is not
getting crawled properly then the search engine will fail to understand the
purpose and authority of your website which could directly affect your website
ranking and traffic. So if your current website is experiencing the same
problem then make sure you stick till the end of the article as we are going to
highlight some of the important points
on what causes the website to face traffic drop related issues and how you can
avoid these issues.
What causes a website to lose traffic after a website
redesign?
Before highlighting
how you can avoid traffic drop-related issues after website redesign we would
like to start with offering a brief idea of what causes a website to lose
traffic after the redesign. Well if you are running the website for long then
you must accept that the website traffic drop issues are very common in the
competitive marketplace. Mainly when every website is running behind SEO to
drive more organic traffic and conversion by ranking on the top in SERP.
Mainly after the
redesign, the traffic drop-related issues are common because your website is
introducing so many new and updated things. So you will want a search engine to
index your website again for better ranking and results. If it’s less than a
week and your website is showing less than a 10% decline in traffic then you
don’t have to worry about traffic drop-related issues.
Because there are high
chances that still google might be indexing your website. Google crawls every
page of your website before displaying it in front of your prospects. It’s
natural to expect a temporary decline in your website traffic and conversion.
But if it’s been more than two weeks and your analytical report is highlighting
a fall in traffic and rank then you need to take a look into different ways
they can help you to get over it.
But before you get
started with anything it is essential to understand what actually is causing
your website to fall into problems like traffic drop after the redesign. Below
we have listed some of the common reason:
1. Site Architecture
Not to mention but
your website structure is one of the crucial aspects that allows search engine
bots to index your website and understand its purpose. The site structure
refers to how pages in your website are organized and linked. If you are already
running the website for a long time then you must be aware of the fact that
google passes the value between the pages with the help of internal links and
also based on where the pages are located in the hierarchy of your website. Web
pages that to some of the top-performing page link your homepage get more value
than the pages 3-4 clicks away from these valuable pages in your website.
So wonder how a new
architecture for your website can affect your website? When you start to
redesign your website then the page organization will play a major role in
determining your website traffic. That means every web page on your website
might have different purposes and depend on that it ranks in the search engine
results. So every webpage mainly your business-focused pages requires a certain
amount of value or score (link juice) to be able to compete with pages
belonging to the same niche.
When you make changes
to your website then there are higher chances that your internal linking
structure might change. That means some of your high-value pages might have
fewer pages linked to them or the internal link organization might be offering
less value to the other pages getting less traffic. So if the value is not
passed properly then it could lead to a lower score on the page and which can
directly affect your website traffic. Read
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