Call To Action or CTAs
are one of the most important parts of a website design. No matter how
attractive your website design is for your prospect if your CTAs are not
completed then all your designing efforts can go in vain. Whether your business
objective is to collect your site visitor’s personal details or encourage them
to make a purchase for your online store, the CTA you create and offer will
play a major role in accomplishing your final goal.
Most of the time when
websites are able to drive traffic on web pages
but fail to convert the user then the first thing they look into is the design
and information structure. Undoubtedly these are the common mistakes that give
rise to low conversion rates. But the CTAs you create and offer could be
another reason that is discouraging the user to perform the desired action.
That is the reason why websites should look into creating and offering
compiling CTA to their site visitors. But the question is how?
Well if you are
scrolling through different websites to find the effective and proven tips that
can help you to create and offer an eye-catchy call to action
that encourages site visitors to take action. Then you have landed on the right
article where we are going to highlight some of the important and proven tips
on how you can create an eye-catch call to action (CTA) for your website as
well as the landing page. So make sure you stick till the end of this article.
Table Of Content:
- An overview of Call to Action (CTA) for website design
- Why is it important to have a compelling CTA for your website?
- 9 Mistakes to avoid while design CTA for your website
- Proven tips to create a compelling CTA for your website
- Conclusion
An overview of Call to Action (CTA) for website design
A website call to
action can be text, button, banner, image, or any other elements that grab site
visitor attention and instructs them to take action. If the user is landing on
your website then the first thing you want them to do is to trust
your website and business, the next step would encourage them to hit
the CTAs in your website to either become your lead or paying customer.
Most of the new
beginners get confused that CTA is only used to generate leads. But in reality,
CTAs can be any kind of button, link, or clickable element displayed on your
website. Even the buy now button displayed on your website is a type of CTA.
When we take action on the website then the action could be to subscribe to an
email list, purchase a product, contact form submission, and more.
The main goal of the
CTA is to promote your site visitor to take action on the right page and at the
right time. But most of the time CTA created by the website fails to grab site
visitor’s attention that leads to the website getting low conversion and sales.
The call to action you display on your website acts as the gateway to boost your website conversion
rate. If users are impressed with your website design and information
then the next thing they will look into is taking action on your website.
If the CTA is inside
your website is failing to grab the user’s attention then most probably they
will be getting lost on your website and lastly leaving it without performing
the desired action. Having an effective and attractive CTA for your website can
help you to increase your website conversion that will lead to an increase in
the company’s revenues and expand your business customer base. When it’s a blog
post or landing pages CTAs are used every in the form of links or buttons.
So the conversion,
revenue, profit, leads, and more all depend on the CTA you are offering. There
is the reason why at the starting of the paragraph we have mentioned CTAs are
one of the essential elements of website design. It has the potential to make
and break any online business. A successful CTA can result in conversion
whereas a poorly designed CTA can lead to cart abandonment.
Keeping that in mind
we have created an article that highlights some of the important points on why
you need to have a compelling CTA for your website. Some of the mistakes that
you can avoid while creating your website and most importantly 10 proven tips
to consider while creating our website CTA. So make sure you explore every
small point of this article.
Why is it important to have a compelling CTA for your
website?
By now you must be
aware of what a CTA is? The next question they might be prompting in some of
your minds is why to focus more on optimizing website CTA when the design you
offer can do the job. Well, you are absolutely right that the website design
you create and offer plays a crucial role in website conversion. Thet is the
reason why we have created another article on 10
Website Design Tips To Improve Conversion Rate In 2021.
But what if a site
visitor lands on your website found your design as well as content attractive
and informative but reverted back without taking any action. You might feel
disappointed that after spending hundreds and thousands of dollars your website
is just able to drive traffic but not conversion. Sometimes site owners even think
that users might not be interested in taking action. But in reality, after
landing on your website the design you offer might confuse your site visitor or
fail to instruct them where they need to take action on your website.
If your site visitors
are not able to identify where they need to take action then you can’t expect
them to perform the desired action. Creating an eye-catchy CTA and placing them
strategically can help you guide your site visitor through the whole buying
journey and also help in improving your website conversion rate. Creating a
highly attractive CTA for your website can do wonders in terms of grabbing
user’s attention, provoke their interest, and encourage them to perform the
desired action. Read more on
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