How To Redesign A WordPress Website Without Losing SEO?

 

WordPress website redesign is considered one of the key aspects to get online success. Today every website running on the internet looks to compete with the leading website but due to some or other factors, they fail to do it. By redesigning a website you can create a research-based and user-centric website design that can offer your competitive edge over your competitors. But the whole WordPress website redesigning process can be successful only when you save your website from losing SEO.

Yes you read it right, businesses that are getting their website redesigned focus only on the design part but they forget that their website can come across traffic and rank drop related if the design is not optimized keeping SEO in mind. If you are planning to get your existing WordPress website redesigned by an experienced WordPress website design professionals then you have made the right decision but remember that your website does not come across rank drop or traffic drop-related issues after getting the website redesigned.

That is the reason why we have created this article to help you know how you can avoid traffic or rank drop-related issues after getting your WordPress website redesigned. Not only that but we will also highlight different reasons that cause WordPress websites to lose their rank and traffic after getting it redesigned. So make sure you stick till the end of this article to explore some of the important points.

If you’re reading this article then you might have already redesigned your existing WordPress website. But if you are still in the research process then you make sure to check our blog on:

Website Redesign Guide: How to Redesign A Website In 2021?

Ecommerce Website Redesign: 10 Tips To consider before redesigning your online store In 2021

An overview of traffic drop after the website redesign

Whether you are running a standard website or an ecommerce website, getting the website redesigned has become one of the crucial aspects to get online success. No matter how effective and attractive the WordPress website you had during the launch of your website. As time passes the design and technology you are using in your website also get outdated. In today’s competitive marketplace where websites and businesses are fighting to stay on the top, you can’t afford to offer an outdated WordPress website design to your audience.

Today every internet user scrolls different numbers of websites which means they can easily differentiate between an attractive and outdated WordPress website. That is the reason why it’s essential for every website to redesign their website at an interval of 3-4 years to stay competitive. By redesigning your website you offer a  fresh look to your audience and also rejuvenate your website appearance which encourages them to explore more about your website and stay connected.

Most of the newly started businesses opt for DIY or freelancer to get their website design but as the traffic grown businesses look to enhance the website effectiveness by getting it redesigned by experienced WordPress website design professionals. If you have not planned to redesign your website then we recommend you get it done as soon as possible. But remember to avoid the most common mistake that most businesses commit that directly impacts their website SEO after the redesigning process.

If you are reading this article then your website must have come across various SEO-related issues after the redesign. Not only your WordPress website but there are many websites on the internet that come across these types of SEO-related issues after the redesign. It is true that every WordPress website owner feels excited after getting their WordPress website redesigned thinking that they will be able to drive more traffic and conversion on their WordPress website. Yes if the redesigning part is done in the right way then you might be able to drive more traffic and conversion on your website.

But sometimes due to small mistakes and ignorance the redesigned WordPress website fails to offer the desired results. Instead of gaining traffic, websites start losing traffic and ranking after the website redesign process. That is the reason why your goal should be to avoid changes that can break the SEO or make it difficult for search engine bots to crawl your website design more smartly. Remember if the search engine bot faces difficulties in crawling your website then they will fail to understand your website purpose that will directly impact your website SEO.

So if your redesigned WordPress website is experiencing problem-related to SEO then make sure you stick till the end of the article as we will be highlighting some of the essential points on how you can avoid traffic drop-related issues after getting your WordPress website redesigned. Before we move ahead we would like to offer a detailed idea about what causes the website to lose traffic.

What causes a website to lose traffic after a website redesign?

If you are running a fully functioning WordPress website for a long time then you must be aware of the fact that rank drop and traffic drop-related issues are something that no website wishes to come across. Sometimes this type of disease occurs due to an unoptimized website or ineffective SEO strategy. But if you are losing your traffic after getting your WordPress redesigned then that something you need to look into. Because a website plans to redesign its website with a goal to drive more traffic and conversion.

But if your WordPress website is doing totally the opposite then before identifying the solution you need to get a better understanding of why your website is facing traffic and rank drop-related issues. Most of the time websites face traffic drop-related issues because the website introduces new content and updates. If your website is facing instant traffic and rank drop then it might be because the search engine bot didn’t crawl your website.  Mainly if it’s less than a week and your WordPress website is showing a 10% decline in the traffic then you don’t have to worry about the SEO-related issues in your WordPress website.

Recuse search engines crawl every website to understand its purpose. So it’s natural to expect that your website can come across these issues after the launch. But if it’s been two or more weeks and your website is failing to get ranked and drive the desired amount of traffic then we recommend you to every small aspect that can harm your WordPress website traffic. Before we start highlighting how you can save your website from traffic drop-related issues let’s get a better understanding of what causes these types of problems. Read more on

https://www.sfwpexperts.com/how-to-redesign-a-wordpress-website-without-losing-seo/

Contact Details:

213-277-9177

la@sfwpexperts.com

Web design Los Angeles

How To Avoid Traffic Drop Related Problems After Getting Website Redesigned?

 

Website redesign has become an integral part of every website that is carried out every 4-5 years. If you are planning to redesign or have already redesigned your existing website then you have made the right decision because redesign helps you to work with lots of data using which you can improve your website user experience, traffic, conversion, and more.

But if you are not getting your website redesigned by an experienced website design professional then you might come across problems like pages not working, problems with visuals and one of the most common problems faced by every website is “Traffic-Drop”. Yes, most of the time due to small mistakes website comes with rank drop and traffic drop-related issues after redesign their website.

If your website is facing the same traffic and rank drop issues then you have landed on the right article where we are going to highlight some of the important tips that you can consider to avoid traffic-related problems after getting your website redesigned.

If you’re reading this article then you must have redesigned your existing website. But if you are still in the research process then you must consider our well-crafted article on website redesign:

Website Redesign Guide: How to Redesign A Website In 2021?

Ecommerce Website Redesign: 10 Tips To consider before redesigning your online store In 2021

Table Content:

• An overview of traffic drop after the website redesign
• What causes a website to lose traffic after a website redesign?
• How to Avoid Traffic Drop-Related Issues After A Website Redesign?
• Conclusion

An overview of traffic drop after the website redesign

No matter how attractive and converting the website design you had during the launch of your website. If you are stuck with the same design then it’s important for you to know that every year website design trends get an update so as your competitor’s website and users’ expectations. That’s the reason why we said in the beginning that website design has become an integral part of every website. Because every website has to go through the redesign process mainly those who opted for DIY (Do it yourself) or freelancers.

Newly started businesses opt for these options because they start with a tight budget but once they start getting huge traffic on their website they plan to redesign their existing website. There comes a time when every website looks to redesign its existing website for some or another reason. Because it becomes impossible for a website to stay competitive with an outdated design when there are so many changes occuring whether its algorithm changes, users’ behavior change, and more.

If you haven’t planned to redesign your website then it’s essential to get it done by a highly experienced website design company. However, if you have recently redesigned your existing website then you must have acknowledged that during the redesign process the website has to go through a multitude of changes whether its design, metadata, or title. Almost every website feels excited after redesign becomes that expect to higher traffic, conversions and sales. Yes if done in the right way then the results help you in growing your website and business in the online competitive marketplace.

But sometimes the reality fails to meet the expectation, sometimes instead of gaining traffic websites, owners start losing the website traffic, rank, and most importantly conversion. Well, the key to avoiding these types of issues is by identifying what changes in your website can break the SEO or changes that can make it difficult for search engine bots to crawl your website design more smartly.

If your website is not getting crawled properly then the search engine will fail to understand the purpose and authority of your website which could directly affect your website ranking and traffic. So if your current website is experiencing the same problem then make sure you stick till the end of the article as we are going to highlight  some of the important points on what causes the website to face traffic drop related issues and how you can avoid these issues.

What causes a website to lose traffic after a website redesign?

Before highlighting how you can avoid traffic drop-related issues after website redesign we would like to start with offering a brief idea of what causes a website to lose traffic after the redesign. Well if you are running the website for long then you must accept that the website traffic drop issues are very common in the competitive marketplace. Mainly when every website is running behind SEO to drive more organic traffic and conversion by ranking on the top in SERP.

Mainly after the redesign, the traffic drop-related issues are common because your website is introducing so many new and updated things. So you will want a search engine to index your website again for better ranking and results. If it’s less than a week and your website is showing less than a 10% decline in traffic then you don’t have to worry about traffic drop-related issues.

Because there are high chances that still google might be indexing your website. Google crawls every page of your website before displaying it in front of your prospects. It’s natural to expect a temporary decline in your website traffic and conversion. But if it’s been more than two weeks and your analytical report is highlighting a fall in traffic and rank then you need to take a look into different ways they can help you to get over it.

But before you get started with anything it is essential to understand what actually is causing your website to fall into problems like traffic drop after the redesign. Below we have listed some of the common reason:

1. Site Architecture

Not to mention but your website structure is one of the crucial aspects that allows search engine bots to index your website and understand its purpose. The site structure refers to how pages in your website are organized and linked. If you are already running the website for a long time then you must be aware of the fact that google passes the value between the pages with the help of internal links and also based on where the pages are located in the hierarchy of your website. Web pages that to some of the top-performing page link your homepage get more value than the pages 3-4 clicks away from these valuable pages in your website.

So wonder how a new architecture for your website can affect your website? When you start to redesign your website then the page organization will play a major role in determining your website traffic. That means every web page on your website might have different purposes and depend on that it ranks in the search engine results. So every webpage mainly your business-focused pages requires a certain amount of value or score (link juice) to be able to compete with pages belonging to the same niche.

When you make changes to your website then there are higher chances that your internal linking structure might change. That means some of your high-value pages might have fewer pages linked to them or the internal link organization might be offering less value to the other pages getting less traffic. So if the value is not passed properly then it could lead to a lower score on the page and which can directly affect your website traffic. Read more on

https://www.sfwpexperts.com/how-to-avoid-traffic-drop-related-problems-after-getting-website-redesigned/

Contact Details:

213-277-9177

la@sfwpexperts.com

Web design Los Angeles