E-A-T (expertise,
authoritativeness, and trustworthiness)
is one of the popular key terms that every SEO company and professionals
are looking to improve. No matter how good and effective your SEO strategy is,
if you fail to prove your expertise, authoritativeness, and trustworthiness for
th particular subject matter then google may never recommend your content or
website to their searchers.
When it comes to
determining the right SEO strategy for a website. Many SEO experts may go
behind algorithms updates and basic SEO steps (on & off-page), but in
reality, it is difficult to determine how google works? Google is very much
mysterious in disclosing every detail about their work.
But every mystery
includes some unidentified clue, same goes with Google.
In the year 2015
google launched a search
quality evaluator guideline for their human rating team evaluating
search result web pages. The guideline gave a brief insight into how Google
works and what they look on a web page and how they identify the difference
between high-quality web pages and low-quality web pages.
The guideline released
by google contains three key points which can easily help you to get an answer
from the above questions:
- Beneficial Purpose
- E-A-T (Expertise, Authority, and Trustworthiness)
- YMYL (Your Money, Your Life)
If you are reading
this article then it means the above terms are not new to you, leaving one or
two. So, Before getting into in-depth knowledge about the above keys, we would
like to draw your attention to why you should analyze the search quality
evaluator guideline and how it can help you to grow your business authenticity
in Google. Below you will find an
in-depth explanation of what is E-AT and YMYL? How you can improve your website
E-A-T?
Why is it important to understand the Search Quality
Rating Guideline?
Many of you may know
that Google crawler decides the rank and quality of the websites and webpages.
Yes, that’s true but other than that Google also has a human rating team
worldwide who evaluates google search results to check the effectiveness of the
algorithm. There are about 10,000 people contracted by google who are working
behind to check the algorithm’s effectiveness in recognizing the quality of the
web pages.
The human rating team
evaluates every search result to ensure the algorithm is displaying the correct
and accurate results for the searches. Raters conduct actual search results to
evaluate the quality of the page displayed by the Google algorithm.
The Search Quality
Rating Guideline released by google gave an idea to most of the marketer and
SEO specialists about what is considered as the high-quality webpage and
low-quality web page according to the Google crawler.
If you want to succeed
in the industry then it is important for you to go beyond on-page and off-page
activities. Getting an in-depth idea about how the algorithm works and how the
web page quality is evaluated, will not only help you to rank on the top but it
also helps you to understand what type of web page and content google wants.
That’s where E-A-T
comes in, google always wants to recommend the best search results to their
users. Google ensures that all the websites or web pages recommended by them
display high-quality expertise, authority, and trustworthiness (E-A-T). The main idea behind deploying E-A-T is
Google wants to save their searchers from low-quality content which is based on
wrong and hypothetical thoughts that can harm their searchers.
The results (after
evaluation) from the human quality rating team helps Google engineers to
identify how they can improve the ranking algorithm to provide better search
results. This is how it works, firstly the human research team identifies the
flaws, and depending on that google makes changes in their algorithm and offers
updates to users.
Key to SEO Success: Beneficial Purpose, E-A-T (Expertise,
Authority, and Trust), YMYL (Your Money, Your Life)
What is E-A-T?
E-A-T stands for three
common English words that relate to every person, industry, job profile, and
more. E-A-T is created by Google and it stands for Expertise, Authority and
Trust, Each word in the E-A-T has got its
own importance and displays measures that business should take to be a leader
in their fields. E-A-T helps Google in determining the expertise,
authoritativeness, and trustworthiness of a website and its content.
After July 18 update
many websites were affected due to the addition of some extra features in the
algorithm. And one of the most important additions that google made was
reviewing authors E-A-T too. Yes, you read it right now not only your website
but the authors E-A-T will also be verified by the quality evaluators. Read more on
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