Creating & running
a new eCommerce website is not a difficult part thanks to woocommerce tutorial
and support. Almost every retailer is shifting to the eCommerce platform to
sell their products and make it reachable to the maximum number of audience.
If you are looking to
create an eCommerce using woocommerce then check our article on How
To Set Up A Fully Functioning WooCommerce Store Using WordPress?
While creating the new
woocommerce website many users feel excited and when they receive a new order
for the product they become more confident about selling the product online.
But with the increasing competition, many fail to grab customer attention and
due to that their e-commerce website sales drop drastically.
Running an eCommerce
website is much more difficult than managing the store. Today many eCommerce
websites are struggling to get traffic and sales. whereas woocommerce stores
are seeing a surge in their sales and website traffic. It totally depends on
how you are creating and implementing your marketing strategies.
Therefore in this
article, we are going to help you in creating a strategy that will help you to
boost your woocommerce website traffic and sales. Using the below tips you can
craft a marketing strategy that will help you to attract more customers to your
woocommerce store.
Tips to boost your WooCommerce sales
1. Provide personalized experience to your customers
Today people are
shifting to eCommerce platforms for many reasons and one of them is a
personalized experience. Every customer wants themselves to be treated special
when they visit your website. There are various ways like using personalized
content, woocommerce extension, technology to offer a personalized experience
to your user.
According to the
recent analysis,
more than 48% of the customers spend more time on eCommerce websites when their
experience is personalized. And 74% of the customers abandon websites where the
content is not personalized meaning when the content has nothing to do with the
customer.
Remember every
potential customer wants themselves to be nurtured when they visit your
eCommerce website. And each of them wants to be updated with all the offers,
new product launches and more.
Providing personalized
experience will surely help you to boost your eCommerce sale. According to the
marketing sherpa, personalized product recommendation helps in driving more
revenue. If you look at the graph you can identify that more than 57.5% of
eCommerce websites are already using personalized product recommendations on
their product pages. And they are successful driving 68.7% of the revenue from
the recommendation type out of total revenue. So always focus on personalizing
your customer experience.
There are various ways
to personalize your woocommerce website experience. For example, if your
woocommerce website displays the person named on the top instead of only “Hi“
whenever your customer login to your website your chatbot displays a welcome
message and asks them about their previous buying experience. These small steps
can help you in personalizing your eCommerce website experience.
If you woocommerce
fail to impress your customer then they may shift to your competitor website
and it is a very difficult process to bring back on your website. Therefore
to convert your potential customer into
that may become your paying.
Using WooCommerce Extension
to provide Personalized experience
Adding the right
woocommerce extension will surely help you to provide a personalized experience
to your customers. For example, if your store is allowing the user to select
their own delivery date, personalize content by converting them into their
preferred language, select currency then surely your customer will feel more
connected with your store. There are plugins like:
- If you are operating in multiple countries and looking to enhance your sales performance. Then it is recommended to use the woocommerce multilingual plugin that can offer you to translate your page content into different languages depending on the country.
- You can also use WooCommerce multi-currency to allow your customers to switch countries depending on their country. For example, if any of your customers in France are searching for a product and all the prices of the product are displayed in US $. Then he/she may face difficulty in operating your store. So, to personalize their experience you can install & activate the plugin.
Using Technology to provide a personalized experience
Many eCommerce website
owners don’t know that technology like AI and Machine Learning can play an
essential role in boosting your woocommerce sales. Using this technology you
can transform your website buying experience, your website appearance, and
solve the problem faced by your potential customers.
Using AI and Machine
Learning you can analyze your customers buying behavior and depending on that
you can offer them an intuitive eCommerce website. You can also provide a
better UC/UI design with the simple checkout process and many more. Technology
has always enhanced user experience, if you want to improve your sales then you
can use these techs to understand your customer’s behaviors and problems.
If you like to embed
these types of tech in your eCommerce website then you can reach out to SFWP Experts Los Angeles leading eCommerce
website builder. Read more on
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