An email marketing campaign is successful only when the
analytical report displays growth in the email open and click-through rate. If
you are looking to boost your email open rate, increase your click-through rate
and decrease the unsubscribe rate. Then start using an email marketing
segmentation strategy to pick out the best email that can benefit your
business.
If you are looking to boost your email open and click-through
rate then check our blog on 9 Ways
To Boost An Email Open Rate & 10
Ways to Improve An Under-Performing Email CTR.
One of the reasons why small and large businesses fail in
their email marketing campaign is because they focus on building a big email
list by buying it from people and sending the same promotional email again and
again to subscribers. Expecting that users will show interest in their email
and perform some action.
We know why companies opt for these types of false activities
because every company wants to reach maximum user’s inbox to boost their sales.
But In today’s highly competitive marketing world it is hard to grab a user’s
attention on an email. That’s the reason why smart marketer segments their
email list to improve the effectiveness of their email marketing campaign.
So in this article, we are going to draw your attention to
the email marketing segmentation strategy that you should implement to segment
your email list and make your email marketing campaign effective and
successful.
What is Email List
Segmentation?
Email list segmentation strategy is a technique where the
marketer segment email list to send a highly targeted email to subscribers by
dividing them into different groups depending on their demographics, interest,
a past purchase, etc. This technique will help you in crafting different
content depending on the group you are going to target for your email
marketing campaign.
For example, if you are into the apparel selling
business then you can segment your list depending on gender. Because it will
look silly to send a promotional email to men telling them about offers going
on in women’s clothing.
Many companies assume that targeting the maximum number of
email users can boost their sales and increase their revenue. Yes, some users
might be looking for your products but it is not necessary that all the users
out there will show interest in the particular product you are trying to sell
through email.
So, why to target all the users for a particular product and
email. That’s why it is recommended to deploy email list segmentation ideas to
get better results for your product and email marketing campaign.
Most of the time knowing about subscriber’s behavior and
segmenting them depending on that helps in getting good email campaign results.
As you can see email segmentation statistics from Mail-chimp that tell how
companies are getting good results from the email campaign.after analyzing
their subscriber behavior.
Why should businesses
focus on segmenting their email list?
Email segmentation strategy is one of the best methods to
increase email open and click-through rates to make an email marketing campaign
productive and successful. Most of the time companies try to target and send
their marketing emails like lead magnets, promotional emails, special offers to
all the subscribers in the email list.
Thinking that they will get a good response from the
subscribers and their email marketing campaign will become successful. Well, if your company is among then let us
inform you that these types of emails can harm your email list and users may
unsubscribe from your email list.
So if you want to bring out the best results from your email
marketing campaign, then you can use the email list segmentation strategy to
divide your recipient into groups. And send them marketing emails depending on
a previous email campaign data. And the type of marketing emails your
subscribers opted to get from you. Email list segmentation is a tactic that
every marketer should opt to make an email marketing campaign successful. Read more on
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