Email Marketing Series: 10 Email Newsletter Template Design Tips To Boost Your Engagement And Clicks

Are you planning to create an Email newsletter template and looking for some tips on it?

Then you have arrived at the correct destination because this blog is all about tips and tricks on creating an attractive email newsletter that can convert your subscribers into paying customers.

Email newsletter is a type of email that holds the valuable content which is shared by the companies to keep their subscribers informed. Mainly, these newsletters are sent to the existing customers, leads (opt-in), and potential customers to keep them informed about the activities like a new product launch, product updated, educating the audience, etc.  

Therefore, In this article, we will be drawing your attention on how to improve a newsletter design and we will be discussing some tips for creating a newsletter.

How to create an attractive Email Newsletter Design?

Email newsletters are considered to be one of the most effective ways of spreading awareness and announcements about the brand, product, and blogs.   Well, It is not limited to spreading awareness, newsletters can also help in converting your subscribers into paying customers. But to convert your subscribers, you should have attractive email newsletters design and templates.

Generally, an email newsletter includes a subject line, sender name, Fonts, and images. But companies have started to optimize their email newsletter by adding various formats, colors, etc. Email newsletter design also depends on the goal you are trying to achieve through that email. To have an enticing design you should be clear about your goals.

Because your email newsletter template design varies depending on the goal you want to accomplish. For example, if your goal is to boost your sales then your newsletter template design will be different from the weekly email. Most of the companies send a weekly newsletter to educate and engage their subscribers.

So, it is important to be clear about your goal before designing an email newsletter template. Moving ahead, we will be giving you tips for creating a newsletter and email design tips. Read more on

https://www.sfwpexperts.com/email-marketing-series-10-email-newsletter-template-design-tips-to-boost-your-engagement-and-clicks/

Other Blog Links

https://www.sfwpexperts.com/email-marketing-series-what-are-promotional-emails-explained-with-types-and-optimization-tips/

https://www.sfwpexperts.com/email-marketing-series10-different-types-of-emails-every-businesses-should-send/

Email Marketing Series: 10 Effective Email Marketing Segmentation Strategies To Implement In 2020

An email marketing campaign is successful only when the analytical report displays growth in the email open and click-through rate. If you are looking to boost your email open rate, increase your click-through rate and decrease the unsubscribe rate. Then start using an email marketing segmentation strategy to pick out the best email that can benefit your business.

If you are looking to boost your email open and click-through rate then check our blog on 9 Ways To Boost An Email Open Rate & 10 Ways to Improve An Under-Performing Email CTR.

One of the reasons why small and large businesses fail in their email marketing campaign is because they focus on building a big email list by buying it from people and sending the same promotional email again and again to subscribers. Expecting that users will show interest in their email and perform some action.

We know why companies opt for these types of false activities because every company wants to reach maximum user’s inbox to boost their sales. But In today’s highly competitive marketing world it is hard to grab a user’s attention on an email. That’s the reason why smart marketer segments their email list to improve the effectiveness of their email marketing campaign.

So in this article, we are going to draw your attention to the email marketing segmentation strategy that you should implement to segment your email list and make your email marketing campaign effective and successful.

What is Email List Segmentation?

Email list segmentation strategy is a technique where the marketer segment email list to send a highly targeted email to subscribers by dividing them into different groups depending on their demographics, interest, a past purchase, etc. This technique will help you in crafting different content depending on the group you are going to target for your email marketing campaign. 

For example, if you are into the apparel selling business then you can segment your list depending on gender. Because it will look silly to send a promotional email to men telling them about offers going on in women’s clothing.

Many companies assume that targeting the maximum number of email users can boost their sales and increase their revenue. Yes, some users might be looking for your products but it is not necessary that all the users out there will show interest in the particular product you are trying to sell through email.

So, why to target all the users for a particular product and email. That’s why it is recommended to deploy email list segmentation ideas to get better results for your product and email marketing campaign.

Most of the time knowing about subscriber’s behavior and segmenting them depending on that helps in getting good email campaign results. As you can see email segmentation statistics from Mail-chimp that tell how companies are getting good results from the email campaign.after analyzing their subscriber behavior. 

Why should businesses focus on segmenting their email list?

Email segmentation strategy is one of the best methods to increase email open and click-through rates to make an email marketing campaign productive and successful. Most of the time companies try to target and send their marketing emails like lead magnets, promotional emails, special offers to all the subscribers in the email list.

Thinking that they will get a good response from the subscribers and their email marketing campaign will become successful.  Well, if your company is among then let us inform you that these types of emails can harm your email list and users may unsubscribe from your email list.

So if you want to bring out the best results from your email marketing campaign, then you can use the email list segmentation strategy to divide your recipient into groups. And send them marketing emails depending on a previous email campaign data. And the type of marketing emails your subscribers opted to get from you. Email list segmentation is a tactic that every marketer should opt to make an email marketing campaign successful. Read more on

https://www.sfwpexperts.com/email-marketing-series-10-effective-email-marketing-segmentation-strategies-to-implement-in-2020/

Other Blog Links:

https://www.sfwpexperts.com/email-marketing-series-6-tips-on-growing-an-email-list-through-youtube/

https://www.sfwpexperts.com/email-marketing-series-24-tips-to-grow-an-email-list-in-2020/

Email Marketing Series: 6 Tips On Growing An Email List Through YouTube

Videos are the best way to show your authentication and skills in front of the audience. And compared to text content, video content attracts more users on the internet.  That’s why business promotes tutorial video and webinars to collect email ids of users to make a strong connection with them.

YouTube helps in many ways i.e from showcasing your proficiency in your field to creating a strong bond with users. But if you want to make the user remember your company or brand then it is important to get their details like name, email id.

It is not possible to deliver everything through video content and email is the best way to exhibit company, brand and offer related details. So, why not take advantage of YouTube to grow an email list. 

If you are looking to grow your email list then don’t forget to check out blog on 24 Tips To Grow An Email List In 2020

YouTube is the second largest search engine that is helping companies in expanding and growing their business. Small and large companies create videos on YouTube because it helps them in creating a trust factor with the audience.

Are you looking to grow your email list through YouTube?

If yes, then in this article we are going to highlight some tips that can help you in growing your email list through YouTube.

Why do businesses focus on growing their email list through YouTube?

With the increase in social media users, businesses have started to figure out various tips and tricks that can help them in growing their email list through social media.

Now the question is which social media platforms are effective and helpful in extracting the email id of users?

There are many top-rated social media platforms that can help in growing an email list. But Compared to other social media platforms, YouTube has the second-highest number of visitors after Facebook. where users hangout to see interesting, educational, and entertaining videos. So, we are going to give you some important YouTube stats that will help you in analyzing why you should look for your prospects on YouTube.

• YouTube has a total of 2 Billion monthly active users. (Don’t you think your buyer persons hangs out on YouTube) 
• YouTube videos get over 30 million views every day
• 73% of US adults are on youtube
• Age range between 18 to 49 years watches YouTube videos. 
• And between 9 to 15% of small businesses are on YouTube

Read more on

https://www.sfwpexperts.com/email-marketing-series-6-tips-on-growing-an-email-list-through-youtube/

Other Blog Links:

https://www.sfwpexperts.com/email-marketing-series-10-effective-email-marketing-segmentation-strategies-to-implement-in-2020/

https://www.sfwpexperts.com/email-marketing-series-10-tips-to-boost-an-email-list-using-social-media-in-2020/

Email Marketing Series: 10 Tips To Boost An Email List Using Social Media In 2020

Social media is one of the best inbound marketing channel that can help you in getting in touch with the maximum number of users. But if you want your user to know about your products and stay connected with your business then you have to include them in your email list. Social media fans and followers numbers may impress you but are they benefiting your business? Do you have your social media follower’s email in your email list?

If you don’t, then instead of focusing on getting maximum followers on social media you should focus on including those followers email id to grow your email list. Because emails have a higher delivery rate and it can convert your prospects into paying customers. That’s why it is essential to discover ways to grow your email list with social media. And it is also important to know different types of emails that you can send to your subscribers.

Check our blog on 10 Different Types of email that every business should send

Many businesses are using social media to build their email list and if you want your business to stand among them. Then use the tips that we have mentioned in this blog to grow an email list using social media. 

How to grow an email list with social media?

1. Use Twitter Chats to share details about your lead magnet

Most of us look at twitter and analyze that only tweeting, retweeting and twitter ads are beneficial features for businesses. But if you want to grow your email list through twitter then Twitter Chats are another important aspect of Twitter.

As it helps in bringing like-minded users together in one place to discuss particular topics by throwing different types of questions and problems faced by users.

For example, a twitter chat on What is the reason behind website rank drop can bring a lot of users to discuss the problem that the industry is facing and the solution for that problem.

You can host a twitter chat and get people involved in your topic and wait for the right time to introduce the solution for that problem in the form of lead magnet. This way you can get a lot of unique followers on twitter and their email id.

Before hosting a twitter chat you can join other chats of the same industry to see how twitter chats are hosted. It will help you in getting the real feel of questions asked by the users and how twitter chats work.

Once you are clear on how to host a twitter chat then you can identify a topic that can grab the user’s attention and prepare a free and relevant lead magnet that solves the problem.

Then you can Host the twitter chat and wait for the right time to pitch your lead magnet in chat using the hashtag. This way you can attract the user’s attention on your lead magnet and encourage them to download your lead magnet by providing their details. Read more on

https://www.sfwpexperts.com/email-marketing-series-10-tips-to-boost-an-email-list-using-social-media-in-2020/

Others Blog Link:

https://www.sfwpexperts.com/email-marketing-series-10-tips-on-creating-an-attractive-email-subject-line/

https://www.sfwpexperts.com/email-marketing-series10-different-types-of-emails-every-businesses-should-send/

Email Marketing Series: 24 Tips To Grow An Email List In 2020

A healthy email list with active subscribers is one of the most important criteria for the successful email marketing campaign. That’s why small and large scale businesses concentrate on growing their email list. Increasing the number of qualified emails in an email list is a difficult job only when you don’t pay attention to your prospects needs. If your content is fulfilling your prospects’ needs then it automatically becomes easy for a company to get their prospect’s personal details. 

Many organizations and businesses stop focusing on retaining new user’s email id after getting a bunch of emails in their email list. If you are among one of them then let us inform you that every year an email list naturally degrades by 25%. That’s the reason why you should concentrate on growing your email list every year. Therefore in this article, we are going to discuss what is an email list and 20 tips that can help you in growing your email list.  

What is an Email List?

It is one of the important parts of email marketing camping that is created by collecting the user’s email id through the lead-generating campaign. An email list helps an organization in flaunting its content, offers, brand name, etc to email users. An email list may start decaying once users start to opt-out by unsubscribing. Whereas an email list may start growing once you start providing different types of lead magnets to users.

So, to grow an email list businesses use different tips and tricks to get their prospects details. And we are going to highlight some of the tips that can help you in growing your email list.

Tips to grow an email list

1. Convert some of your important content into gated content  Gated contents are one of the most important and useful online content that can’t be accessed until the user enters his personal details like name and email address. And it is an effective and appropriate way of growing an email list.  Most of the websites share their analytical reports and infographic in exchange they look for user details.

]

2. Create an online quiz and post it on your website to get the user details. An online quiz is a type of lead magnet that helps you in getting the email address of users. There are various tools like Interact, Qzzr that can help you in creating an online quiz for your website.

Read more on

https://www.sfwpexperts.com/email-marketing-series-24-tips-to-grow-an-email-list-in-2020/

Other Blog links:

https://www.sfwpexperts.com/email-marketing-series10-different-types-of-emails-every-businesses-should-send/

https://www.sfwpexperts.com/email-marketing-series-10-tips-on-creating-an-attractive-email-subject-line/

Email Marketing Series: 10 Different Types Of Emails Every Business Should Send

Email Marketing has always been the most effective marketing channel for creating product awareness and sales. Most of the business send email to their subscribers because they know for every $1 spent on a campaign they are likely to generate $40. That’s why business creates various types of lead Magnets to generate a healthy and effect email list.

If you are planning to create an attractive lead magnet then Check our blog on What Is A Lead Magnet? 13 Useful Examples Of Lead Magnet

But after generating a healthy email list you should be aware of what type of email you are going to send to your subscribers. Because creating an email list through opt-in forms and the lead magnet is a difficult process that requires a lot of time and effort. And after creating an email list you can’t send the same type of monotonous emails to your subscribers. That’s why it is essential to know about different types of email in email marketing.

Are you aware of different types of email formats you should send to your subscribers?

If not, then it is very important to know different types of email formats to keep you subscribes engaging. Therefore in this article, we are going to discuss different types of email formats that businesses should be sending to their email subscribers.

Why is it important to send different types of emails in Business Communication?

Every business i.e from small scale to large scale business seek for a successful email marketing campaign. Because a successful email marketing campaign can literally boost your revenue and get you more authentic subscribers.  But most of the time they fail to get the desired open rate and click-through rate. Making their email marketing campaign unsuccessful. 

One of the main reasons behind the failure of an email campaign is sending the same content and email template repeatedly to their subscribers. Nowadays users are very smart enough to remember and differentiate between the unique and repeated content. And another mistake carried out by businesses is that instead of sending a mix of both value mail and selling mail. They try to send either one of them constantly to boost their sales and gain more visitors on their blog.

If you constantly try to send a selling mail and value mail then there are chances that your subscribers may get frustrated from your email and they may either mark it as spam or unsubscribe from your mailing list. That’s why it is very much important to send different types of emails to subscribers. And some reports tell sending different types of email can help you in getting a high open and click-through rates. Your subscriber may also start anticipating your email. 

What are the different types of email?

 If your business is planning to create and run an email marketing campaign then it is important to know about the different types of email that you can send to your subscribers. Read more on

https://www.sfwpexperts.com/email-marketing-series10-different-types-of-emails-every-businesses-should-send/

Other Blog Link:

https://www.sfwpexperts.com/email-marketing-series-what-are-promotional-emails-explained-with-types-and-optimization-tips/

https://www.sfwpexperts.com/email-marketing-series-10-email-newsletter-template-design-tips-to-boost-your-engagement-and-clicks/

Email Marketing Series: What Are Promotional Emails? Explained With Types And Optimization Tips

With the increase in email users, businesses have started to divert and concentrate more on email marketing. And promotional emails are one of the important types of email that are used by many small and large scale businesses in grabbing their subscriber’s attention.

If you want to know about different types of email used by email marketers then check our blog on 10 Different Types Of Emails Every Business Should Send

Therefore in this article, we will be discussing what is promotional email? Different types of promotional emails that businesses should send to their subscribers and how to optimize a promotional email?

What are Promotional Emails?

Promotional emails are one of the commonly used and most effective types of emails that help in promoting a company’s product, offers, events, and services. The main aim of a promotional email is to convert a subscriber into paying customers. That’s why it is important to create an attractive promotional email. A properly crafted promotional email doesn’t take much time to persuade subscribers to perform the desired action like buying, downloading, signing up for an event, etc. A promotional email can also be used to retain new as well as lost customers. 

As we have said earlier that the main aim of a promotional letter is to make conversion so a promotional email can be a weekly newsletter, customer retention email, sales-related email, etc. So, you have to be very specific and clear about your goal while crafting a promotional email. And another advantage of promotional email is that it helps in setting up a good relationship with the recipient. That’s why it is essential to create attractive content that speaks positively about your brand and product.

One of the common mistakes made by businesses is that they try to send the same type of promotional email frequently to their subscribers. If you are among them, then right away you should stop sending emails to your subscribers. Because too many promotional emails can give a bad impression about your company and there are chances that your subscribers may unsubscribe from your email list. That’s why always remember sending less email can give you more profit.

Promotional emails are not about the tons of email you bombard to your subscribers. It is all about creativity and strategy that takes to create a promotional email campaign. That’s why it is important to send different types of email to your subscribers which can help you in building a good relationship with your subscribers.

    

                                                                                                

What are the Different Types of Promotional emails? 

A promotional email has always helped businesses in getting connected with their subscribers. By sending different types of promotional email every business focuses on achieving some goal. So, we are going to highlight different types of promotional emails that you can use in your email marketing campaign.

1. Limited Period Offer (FOMO)

It is another type of promotional email that grabs user attention and gets higher open and click-through rate. Because no one wants to miss a limited time offer. That’s why subscribers don’t hesitate in performing the desired action.

Generally, these types of emails create fear among the audience to missing out an offer (FOMO). So, if you are planning to promote a limited period offer email then make sure that your campaign reaches the maximum number of people. Because this type of email encourages subscribers to take a quick decision to buy that particular product and it will also help your email marketing campaign in getting a high conversion rate.

For example, you can see in the image how to reach out is offering a huge offer of 60% holiday sale for limited users only. This type of email persuade user to take quick action on your email. Read more on

https://www.sfwpexperts.com/email-marketing-series-what-are-promotional-emails-explained-with-types-and-optimization-tips/

Should I Use Social Media Analytic Tools?

Social Media Analytics Tools

Social media activities tracking and evaluation by businesses

Quite popular social media has laid a path for analytics tools to help businesses in tracking and evaluation of their social media activities. If success is what you are after, you must focus on building an online presence. Social media analytics tools will help you in doing just that however, it acts as a helping factor in determining what is working and what does not. Many of these tools are available for all top sites like Facebook, Twitter, LinkedIn, YouTube, etc. Your participation is expected in some form of social media marketing if you have to start an online business. And then who would be better than SFWPExperts to help you regarding the SEO service in San Francisco. That would be a beneficial gesture if you reach out to us through call or email to let us provide you digital marketing services at a budget-friendly price.

Here are some of the reasons that will insist you for using the analytics tools to help:   

- The same way you use analytics to get help in the evaluation of Adwords and SEO campaigns, you should make its proper use either in the evaluation of your social media campaigns. Without them, it would be a bit difficult to realize, for instance, that the type of tweets you are sending out are unable to help your online business or that a lot of clicks are generated by certain Facebook posts. You can obtain guidance about SEO services as well from SFWPexperts if you are least knowledgeable about the industry.     

- Tools like SumAll are tasked to send out an email daily or weekly, with information on how things have gradually changed in these past weeks or days such as the followers and fans you have. Cyfe is another tool that will let you create a customized dashboard filled with stats gathered from several marketing tools there. Scrolling through the social media section, you can sync all top networks for the purpose to view both individual reports and overview it for the accounts you are wanting to manage. Aside from this if you want to get a quick lesson about SEO services in San Francisco, just find a communication device to discuss the same.    

Social media analytics tools are quite helpful product, just as long as you know how to filter out the useful information from the pile of helpful one. When you become able to obtain helpful information, you are leveraged with valuable insight into how well or terrible your tactics of social media marketing are performing. At the same time, not to forget that the best SEO company San Francisco is available on different communication channels to help you out with other SEO difficulties and assist in using social media analytics tools. SFWPExperts are also known for its Wordpress website design services. That means you can avail all kinds of digital solutions at one stop.  Read more on https://bit.ly/2tHo2Z8

Contact Details:

213-277-9177

la@sfwpexperts.com

Web Design Los Angeles Company

Visit Our Reference Profiles:

https://bit.ly/37PXcg8

https://bit.ly/2tK9GqQ

https://bit.ly/2t2AyCr

https://bit.ly/35DHIKT

https://bit.ly/2sRzhhO

https://bit.ly/2QCSAEE

https://bit.ly/2N6nRgQ

https://bit.ly/304W3yF

https://bit.ly/2T8ly0K

https://bit.ly/3066Kko

6 Tips On Creating An Effective And Enticing Lead Magnet

Nowadays Contact form and opt-in have become least attractive and people generally don’t show any interest in filling out the form until your form is solving their problem. That’s why businesses use lead magnets to get their prospect’s details. If you own a business and looking to boost your business sales then consider getting an enticing lead magnet.

But the question is how we can create an enticing lead magnet?

The lead magnet always provides value for free. And it uses digital formats like PDF, MP3 audio filo or videos that can be created without putting in any money.

 To create an effective and enticing lead magnet you need to follow a few steps like:

1. Specify your Buyers persona 

There are companies that are complaining that lead magnet is not as effective as expected. Even SFWP Experts have got a client who used to say that lead magnets are not helping them in gaining their prospects info.

After doing a lot of research, our Inbound Marketing experts have figured out the mistake made by businesses. One of the biggest mistakes carried out by marketers is that they try to target all kinds of demographics for their lead magnet. It is not good for a business that has a specific product to sell.

Your business should focus on creating lead magnets that can attract a specific set of audiences depending on your product. Even if your business has multiple products to sell then you can create a separate lead magnet.

For example, Your company has an eBook on 10 ways to boost your e-commerce platform. And you are sending an email to an SEO expert, asking them to download it by providing his details. What do you think your recipient will download your ebook? 

Obviously no because your ebook is not helpful to him. If your company was advertising an ebook on SEO Hacks or SEO tips. Then he/she could have shown interest in downloading your ebook.

It is hard to get the in-depth knowledge of your buyer persona. So, don’t think about which of a buyer persona is good to start. Instead, you can Identify your buyer’s demographic details, behaviors, buying pattern and start creating a lead magnet for all of your potential buyers. Read more on http://bit.ly/2u9AWPL

For More Details:

Contact Us:

Address: The Gas Company Tower, Los Angeles, CA 90013,

United States

Email: la@sfwpexperts.com

Contact No: 213-277-9177

Google My Map: http://bit.ly/33G5rcz

What Is A Lead Magnet? 13 Useful Examples Of Lead Magnet

Every company seeks for new leads every day to boost their sales. That’s why they hire a marketer to generate new leads. But the question is how the lead is generated?

One of the most common answers you will find on the internet is “Lead Magnet”.

Lead Magnet is an essential part of the marketing world that helps in generating leads. It is considered to be the best way of increasing an email list. The term lead magnet may sound new to you but it is familiar and most of you might have downloaded it at some point.

If you are not aware of how to market a lead magnet through emails and why emails are the best platform of inbound marketing then check our blog on What Is Email Marketing? And How It Can Benefit Your Business?

So, In this article, we will be drawing your attention to something important for every business.  We will be discussing what is a lead magnet and how different types of lead magnet can boost your sales. 

What is a lead magnet?

A Lead Magnet is something informative that companies provide to their potential buyers in exchange for their details like name, number, email address, etc. You might have come across these incentives on different websites. It can be in the form of an ebook, a cheat sheet, free trials or samples, coupons and many more.

In inbound marketing, lead magnet plays a vital role in generating new leads. A marketer uses various inbound channels like email marketing, content marketing, and PPC to advertise lead magnet and get lead details.

While surfing the internet, you might have come across these types of lead magnets in your day to day life. Generally, website owners display these types of lead magnets in their home page pop up message or on the right/left empty side of their blog.

Why lead magnet is important for every business?

Businesses are already using different types of lead magnets to get their visitor personal details like email id and phone number. If you are looking to make your website online presence strong and effective that can generate good revenue and acquire maximum customer online. Then start creating and promoting attractive lead magnets that can benefit your visitors.

Email and mobile numbers are personal things that users can not share with anyone. Even if you ask your customers to reveal their details they will hesitate to do it because no one likes to share their details for free. That’s why marketers use lead magnet to provide an incentive to users in exchange for their email addresses or mobile numbers. Read more on http://bit.ly/2SR3nfX

For More Details:

Contact Us:

Address: The Gas Company Tower, Los Angeles, CA 90013, United States

Email: la@sfwpexperts.com

Contact No: 213-277-9177

Google My Map: http://bit.ly/33G5rcz