Conversion tracking is
one of the most important metrics that help websites and businesses to grow in
the competitive marketplace. A website conversion rate is totally dependent on
the effectiveness of the marketing
campaign and the website design.
Are you looking to add
conversion tracking features to your WordPress website? If yes then you
have landed on the right article where we will help you to determine how you
can add a conversion tracking feature to your wordpress website.
Today every wordpress
website owner looks to maximize their website traffic and most importantly
conversion which generally includes getting more sales, clicks, and more. If
you are not tracking your conversion metric then you are doing more harm to
your business, website, and your marketing campaigns.
Tracking those
conversions helps you to get detailed information or data about your potential
customer’s activity on your website which you can use to optimize your website
and product.
No matter what type of
research you conduct before creating your marketing strategy. To measure the
effectiveness and success of your marketing campaign you need to track the
conversion rate or have a detailed report on it.
When it comes to
running a successful wordpress website, you need to understand how your
potential customer interacts with your website. Undoubtedly your wordpress
website design will play a major role in attracting user’s attention
but to know whether they are taking action or not, you need to track the
conversion.
In this article, we
are going to walk you through some important points on what is conversion
tracking, why your wordpress website needs it? And how can you set up a
conversion tracking feature in your wordpress website?
What is conversion tracking?
A successful
conversion happens when a user visits your website, performs the desired action
on your site, and becomes the customer or subscriber. On the other hand,
Conversion tracking is all about tracking or measuring how the user interacts
with your website with a goal to determine the success and effectiveness of
marketing efforts.
If you are running an
ecommerce website then conversion means the site visitor successfully purchases
the product from your store. Whereas if you are running a service-based company
or news/blogging website then conversion means site visitors filling the
contact form or signing up for the newsletter.
Conversion tracking
helps site owners to identify how many site visitors successfully performed the
desired action. Without conversion tracking, you are running blindly in the
dark without having any clear idea about what your potential customer is doing
after visiting your website. It’s not that all website site visitor converts,
some of them learn the website due to slow performance, most of them leave the
site due confusing layout and few site visitors get confused due to various
recommendations.
So conversion tracking
is an important metric that helps site owners to optimize their website and
marketing campaign performance.
Why should websites and businesses focus on conversion
tracking?
Every website on the
internet is created with a goal which generally includes convincing users to
take action on the website. Whether you’re ruining an ecommerce website,
subscription-based website, service-based website, or affiliate based blogging
website the main goal is to persuade users to perform the desired action.
Conversion tracking
helps you to determine how your wordpress website design and
marketing campaign is performing among users. Not only that but it also helps
businesses to grow in the competitive marketplace by making data-driven
decisions.
As mentioned earlier
conversion tracking helps you to check the traffic source and more. So if you
are aware that this particular platform is bringing a lot of traffic and the
visitors of this traffic source are likely to convert then you can make a more
result-driven marketing strategy for that particular platform.
Whether you are
running Facebook ads or using landing pages for google ads, by tracking
conversions you are able to determine whether it’s working for your website or
not. If it’s not giving your desired result then you can make the changes
accordingly. There are lots of benefits of conversion tracking.
All the paid ads on
different platforms have high CTR (click-through rate), but what if the money
you are putting in is not giving you a return or not converting people.
Conversion tracking offers you a detailed report on how your current ads are
performing among the audience. Depending on the data you can optimize your
campaign which will help you to improve your ROI.
Conversion tracking
also helps you to identify users that are not converting. Many times users open
the content form but due to some reason they abandon or bounce to other pages
without submitting the form. Conversion tracking tools offer you detailed data
using which you can identify the reason for abandonment. Depending on that you
can remove unnecessary fields, change color, and more. Read more on
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