It is a term that you
might have heard many times before you finally decided to learn it thoroughly,
right? No wonder you might be scared that Google will penalize your site if it
has a high bounce rate. But do you know what exactly it is?
In this article, I
will make you understand everything about the bounce rate starting from its
definition to its reduction methods.
So, are you ready to
gain a clear understanding of the bounce rate?
Then, let’s get
started.
What Is Bounce Rate?
The Bounce Rate is a
single-page session in which users come to a site and then go back without
visiting its other pages or performing any other action. For example, you
search something in Google, get a number of results, click on one of those
results, visit a web page, then leave it right away without clicking on other
links or visiting other pages. This whole process contributes to increasing the
bounce rate of a website that is the major reason for the rank drop in the
search results.
If your website rank
has also suddenly dropped in the search results then, an increased bounce rate
could be the reason behind it. To make your website more engaging, you can contact
our web design company Los Angeles, SFWP Experts and we will ensure
that your website has a high engagement rate and conversion rate as well. We
are well-known in the entire US for offering best in class services at
reasonable rates such as visually pleasing web designs, web development, search
engine optimization, and online marketing.
How To Calculate Your Bounce Rate?
An easy method for
calculating the bounce rate is to divide the number of single-page sessions by
the number of all sessions. This way you will get the bounce rate of your
website and can use that data in analyzing the areas where you need to work.
Take note that the
bounce rate of your website increases only when users abandon your page after
clicking on your link more often than visiting other pages.
It is also important
to clearly understand that the Analytics server does not track the time your
users spend on-page. It means the tracked time for the single-page session is
functionally zero and it doesn’t play any role in the bounce rate calculation
in any manner.
Google Analytics
considers a user has interacted with your site only when they click on more
content and check additional pages instead of clicking only on the link
displayed on the search result page.
Read More: What
Is Bounce Rate? How To Reduce Your Bounce Rate?
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