Wednesday, November 6, 2019

Guerrilla Marketing Series: Stealth Marketing Strategies And Technique With Examples

Well, in this article I am going to highlight a term and draw your focus on Stealth
Marketing. If you are a newbie in the marketing industry then this term or
practice may sound strange to you. But these particular marketing strategies
are not at all strange as these types of marketing advertisement occur in day to
day life of a consumer. Only the difference is that consumers don’t understand
that they are being marketed. So, read out the article for detailed information on
Stealth Marketing Tactics.
  

What is Stealth Marketing?

It is one of the most commonly used creative marketing strategies which requires
a lot of creativity to market a product. Stealth marketing is an unintended way of
producing creative marketing strategies where marketer tries to advertise a
product to people without them knowing they are being marketed. It is also called
buzz marketing and the main aim is to create a buzz about a product or brand
through social media where people use the hashtag of a product and brand.
Stealth marketing is carried out in discussion forums as well, where random
people will start talking about the product in positive and sometimes in a negative
manner to create the buzz. This type of creative marketing strategy happens
mostly in new channels, movies, tv-series, etc. Read more on
https://bit.ly/2qmD98J

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