spreading awareness about a product or brand. This article is all about creative
marketing strategies and examples involved in ambient marketing. And how it has
helped many advertisers to promote their brand and generate good ROI from it.
What is Ambient marketing?
Ambient marketing or ambient advertising is a practice where advertiser tends to
advertise its product or brand in an unusual place. People don’t expect to see that
particular advertisement and that makes ambient marketing different from other
marketing practices. It is a strategy involved in guerrilla marketing tactics that
require unique creativity to promote any brand or product. Now, you may wonder
why am I using the word unique creativity?
If you read out the first sentence you may figure out ambient marketing tactics is
about placing your ads on an unusual object that may surprise people who are
seeing those ads. It is not compulsory for any ambient ad to be placed inside any
shopping mall or on billboards, it can be found anywhere and everywhere. The
main motive is to surprise the consumer by the placement of ambient ads.
For example, advertising on the bus by placing a few stickers around the bus
many not sound unusual or unconventional, but turning the whole bus into
something that may look unusual by placing stickers and using animation will
make the advertisement strategy unconventional. And I am pretty sure something
like that will grab my attention and it will be long-lasting. Read more on
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