Information
Architecture (IA)
is one of the most important but overlooked aspects of the website design
process that can help in making your website more engaging and accessible.
Today almost every website is focused on optimizing its website design, content,
navigation, and more. But very few websites who want their customers to have
the best experience after landing on a website look to optimize their website
information architecture. That is the reason why it is considered an integral
part of UX design.
If you have ever
planned to optimize your website UX design then
you must have come across the term Information Architecture (IA). While many
website owners are already familiar with the importance of information
architecture and how they can create one for their website. Still, there are a
number of websites that are still unfamiliar with what information architecture
is and how they can use it to enhance their website
traffic and conversion.
If you are scrolling
the internet to find the same then you have landed on the right article where
we are going to highlight some of the important insights about what information
architecture is and how you can use it in your website to enhance your website
accessibility, engagement, and most importantly conversion. So make sure you
stick till the end of this article while we help you to understand the basics
of information architecture in website design.
An Overview of Information architecture in website design
If you’re running your
website for long then you must be aware of the fact that today information
plays an important role in driving desired results. So in this information age,
it has become essential for website designers to create and offer organized
data and content so that you are able to drive more and more results from your
website design. A well-planned
information architecture excuses that the content on the website does
not turn into an illogical beast.
Most of the time
designers are mostly dependent on the CMS that means they let the CMS decide
the organization of the content. And it works fine with some of the websites
but it’s not the same with every website on the internet. Some of the websites
need to break the boundaries of the CMS to create an engaging website design.
But for that, it’s essential to have a clear understanding of how information
architecture works? If you are failing to understand that then there are high
chances that you might end up creating a confusing website which can impact
your website badly.
When your prospects
land on your website then they look to access the exact information as quickly
as possible. If they are easily able to find it then that’s because of the
website’s extensive user research and testing. However, if your prospects face
difficulties in finding the information then you might give up a few more
seconds or sometimes minutes in the information search process. And today users
don’t have much patience when it comes to finding the answer on the internet.
If you are adding more minutes and seconds then you might end up creating a bad
user experience which can result in low engagement and conversion.
That is the reason why
near perfection has become crucial to service in the competitive marketplace.
You might be offering a highly helpful product and services to your prospects
but if they are failing to engage with the information in your website then
they will never show the internet in taking action on your website design. A
well-planned information architecture ensures that things on your website are
placed where they should be on the website.
If your website is
failing to plan the right information architecture then you might end up
creating a confusing website and even worse the content in your website might
be virtually inaccessible. If your website goal is to create a strong presence
by outperforming your competition then you need to pay special attention to
information architecture while designing your business website.
But for that, you need
to have a clear idea about what information architecture is and how it can be
used in your website design. This
particular article will help you to understand the basics of information
architecture that can help you to organize your website content. Not only that
but we will also highlight the information architecture design pattern and best
practices. Before we move ahead with other points let’s start by answering one
of the common questions: what is Information architecture (IA)?
What is information architecture (IA)?
Instead of using
complex terms, let’s understand information architecture in simple words. If
you are landing in a new place then you always look for something that can
guide you to the right place. If you are planning to spend a few days or weeks
in the new city then you might take the help of a map to land on the right
destinations. Or you can also take the help of street signs for better
navigation. This way you will be able to save a lot of time and money as you
will have access to the proper guide.
Information
architecture is not a map but allows you to structure your website content and
other information so that your site visitors are easily able to find the right
information within a short period of time. The main goal of the information
architecture is to ensure that the content in your website is clear and easy to
understand so that users are able to access it with fewer efforts. IA is mostly
used not during the designing of the product from scratch but mainly during the
redesigning of a website.
It is considered as
the essential aspect of interaction design that is mainly focused on three
important parts that are content, context, and user. This means when creating
the product information you need to consider your business goal, prospects’
needs, and the content you need to take into account. That is the reason why
information architecture is considered the essential part of UX and UI design.
An experienced information
architect ensures to bridge the gap between user and content by making
a clear search and navigation, adding more abstract ideas into the prototype,
and converting a concept into something that can be easily understandable.
Remember an information architecture or IA is all about the creation of the
structure of the website that allows users to understand what they are in the
website and where the information is positioned in the website. Read more on
https://www.sfwpexperts.com/how-to-create-information-architecture-for-web-design/
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