The website
design you create and offer acts as one of the most essential machines
for any business. It plays a crucial role in highlighting every small detail
and USP (unique selling point) of your business and products/services. But
compromising SEO while creating your website design is just like running a
business without any marketing strategy. The website design you create acts as
one of the most crucial sources to drive traffic and sales online.
But sometimes even
after creating an attractive website design businesses fail to drive traffic
and sales because of the website design mistakes that negatively affect your SEO.
Today both website design and SEO go parallelly during the development process.
Many websites today claim that even after creating a highly attractive web
design the website is failing to offer the desired results.
Well, that’s because
the mistakes in your website design are making it difficult for search engines
to crawl your website smartly. To succeed in the competitive marketplace it is
important for websites to avoid the common website design mistakes that are
hurting the website SEO. But the question comes down to what type of mistakes
websites should avoid for better SEO?
If you are looking to
find the answer for the same then you have landed on the right article where we
are going to highlight some of the important points on why your website needs
SEO and different website design mistakes that can hurt your website SEO.
Table Of Content:
- An overview of website design mistakes hurting your SEO
- Why does your website need an effective SEO (Search Engine Optimization) strategy?
- Website Design Mistakes To Avoid For Better Ranking
- Conclusion
An overview of website design mistakes hurting your SEO
Having a good website
design is essential for all types of businesses. But sometimes the design you
create and offer impacts your website SEO. There are a number of elements in
your website design that can play a major role in enhancing and sometimes
breaking your website SEO. That is the reason why it’s said to pay close
attention to search engine guidelines and other SEO tips before designing your
website design.
Just images you
created the best website design by picking some of the beautiful and attractive
images, responsive themes, and more so that it grabs user attention and
encourages them to stay on your website. But the website design you create
might have some kind of navigation issues or the size of the visual elements
might be too high that is increasing the load time. These types of mistakes
might sound like minor mistakes, but if you see these in terms of SEO then all
these can impact user experience.
In recent years,
Google has been continuously upgrading its algorithm to enhance the user
experience. The ranking guidelines clearly say that if you want your web pages
to rank on the top in search engine result page then you need to offer an
enhanced user experience. If your website is failing to offer the same then it
will directly impact your website ranking which will affect the website SEO.
The website design you
create and offer plays a massive role in enhancing the user experience. A small
mistake in the design can directly impact your website’s organic traffic and
conversion. That is the reason why it is said that a good designer is not the
one that creates a stunning website design. Instead, a good designer will keep
all the industry-specific guidelines along with a search engine optimization
checklist to create an effective website design that drives more traffic and
conversion.
Your web designer
might flatter your site visitors by creating and offering an outstanding web
design. But that beauty might fail to deliver the results you desire because
your web design will not be able to drive traffic from organic searches which
will result in low traffic and conversion. So no matter how effective and
attractive your website design might be for your site visitor, you need to
ensure that your website is able to avoid the mistake that impacts the website
SEO.
If you are looking to
find the common website design mistakes that can directly hurt your website SEO
then you have landed on the right article where we are going to highlight some
of the common website design mistakes that can impact your website’s organic
traffic and conversion. But before moving ahead with highlighting some of the
common website design mistakes for SEO, we would like to start with why your
website should focus on building a strong SEO strategy.
Why does your website need an effective SEO (Search Engine
Optimization) strategy?
1. Act as the primary source of organic traffic
If you are already
running a website for a long time then you must be aware of the importance of
organic traffic. Organic traffic is considered one of the most crucial parts of
SEO that helps in determining website performance. Having a strong and effective
SEO strategy for your website and business can help you to rank on the top
which will result in better organic traffic.
Today Google owns a
larger portion of the search market compared to the other search engines like
Bing, Yahoo, Baidu, Yandex, and more. Yes, other search engines also contribute
toward improving brand visibility but google alone acquires 75% of the market
so it’s important for websites to follow the guideline offered by the market
leader.
Yes, you can focus on
guidelines offered by other search engines as well but when it comes to driving
maximum traffic on the website then Google can help you in many ways. Being the
most visited search engine in the world allows sites to drive millions of users
to the website just by ranking it on top in SERP. So if you wonder why you need
to have a strong SEO strategy for your website then the simple answer could be,
it acts as the primary source of organic traffic.
2. Increase in the competition
If you are working in
the internet space for a long time then you must be aware of the fact that
there are over billions of websites on the internet. Among them, a number of
websites work under the same industry which makes the competition tighter. If
you think that the number will stay the same or decrease in the coming future
then you must reconsider your thinking. Every year businesses are seeing that
creating a website is becoming easy and any user with less to no experience in
coding is able to create a fully functioning website.
So as the number of
websites increases every one of the websites will fight for getting maximum
traffic on their website. One thing that will help businesses to set them apart
from other websites is the SEO strategy they create for their website. One can
surely get benefited from SEO, yes it might be a time taking process but the
return will worth the efforts you put in. Because today nearly 75% of the users
searching for a specific keyword don’t make it past the first page. So if your
website is not ranking on the first page then you are automatically losing lots
of your potential customers to your competitor’s website. Read more on
https://www.sfwpexperts.com/website-design-mistakes-that-can-hurt-your-seo/
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